Getting started with Beacons

  • Beacon Basics: What are beacons? How do beacons work?

    Beacons are low-cost, low-powered transmitters equipped with Bluetooth Low Energy or BLE (also called Bluetooth 4.0 or Bluetooth Smart) that can be used to deliver proximity-based, context-aware messages.

    Bluetooth smart

    A beacon transmits signals which allows another device to determine its proximity to the broadcaster. In a retail store, a beacon lets a customer’s app determine that it’s close to a particular aisle in a particular department. Beacons don’t transmit content, they simply transmit signals that let a user’s phone or tablet figure out its proximity to the beacon.

    Beacons Detected

    The typical range of Bluetooth low-energy(BLE) radio modules is up to 70 m (230 ft.). It depends on the location too, because radio signals can be absorbed or diffracted.


    All Bluetooth 4.0-enabled devices are capable of picking up BLE signals, this includes all iOS devices manufactured since 2013. The most popular devices are iPhone 6+, iPhone 6, iPad 4, Samsung Galaxy S III and Motorola RAZR. You can find the entire list here

    iBeacon Technology Vs Beacons

    iBeacon is not a physical product, it’s a technology built into Apple devices from iOS 7 onwards which lets iPhones and iPads scan for Bluetooth devices nearby. Beacons are the hardware devices that emit and receive bluetooth low energy signals.

    Related resources
  • What are the different types of beacons available in the market? How do I choose the right ones for my

  • Do I need an app to use beacons?

  • I’ve procured beacons. What next? How can my business use beacons?

  • What kind of campaigns can I create using beacons?

  • What is Eddystone?

  • What are the differences between Eddystone and iBeacon?

  • For the Eddystone-URL to work, should there be an app on the customer’s device? How does this work?