7 Ways Brands can use Beacon Tech to Make it Big in 2016
According to a recent Gartner report, 89% of companies plan to compete primarily on the basis of customer experience in 2016. So much so that, by 2020 customer experience will overtake price as a key brand differentiator. These numbers highlight the fact that the much-vaunted 'holy grail' of marketing success lies in offering uber-enhanced personalized experiences. Our upcoming webinar is aimed at equipping businesses with everything they need to master this 'holy grail'.
This shift isn’t surprising, for we can already see it happening around us. For instance, despite the general fear of spamming, year 2015 saw major brands like Elle and Coca-Cola leverage beacons in new and innovative ways that significantly outperformed traditional advertising methods. Elle was able to leverage beacons to drive 500,000 retail store visits while Coca-Cola saw a massive 300x uplift in terms of ad engagement.
This webinar is aimed at facilitating businesses on why they needn’t look any further than beacons to ramp up their marketing strategy in 2016. With a quick sum up on lesser known beacon use cases and innovative iBeacon strategies, it will set businesses up for success in the upcoming year.
Registrations are now closed Sign up to receive a recording of the webinar
- Why beacons are huge right NOW
- Busting some common myths around beacons
- How brands can make the most of beacons in 2016
- Best iBeacon campaigns of 2015
- Dos and Don'ts for iBeacon campaigns
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Perry Nunes is a Marketing Associate at MobStac. Through his work across marketing, sales and customer success management, he helps to identify and implement innovative ways for businesses to achieve their marketing and customer engagement goals using beacons.
Neha Mallik is a Senior Marketer at MobStac. She helps businesses understand how they can integrate beacons into their marketing strategy and engage customers in a personalized, context-aware way using iBeacon technology.