How Beacons can add Interactivity
Beacons offer museums an opportunity to provide context to visitors like never before. Experts in the beacon field maintain that museums will be one of the biggest beneficiaries of iBeacon technology. This is because beacons have the potential to truly revolutionize the museum experience.
In this webinar, we will discuss how museums can use beacons to gain insights on visitor behavior, trigger hyper-targeted contextual information to visitors and generate more revenue by learning from some successful beacon implementations in museums. At the end of the webinar, we will share tips and best practices for devising a successful beacon strategy for your museum.
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- What is Bluetooth Low Energy (BLE) and iBeacon technology?
- Beacons across various industry verticals
- Why museums should embrace beacons
- Beacons in museums - Use cases
- Challenges in real-world deployments (Hardware, power and aesthetics)
- Success stories of beacons in museums
- Interactive Q&A session
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Ravi PratapCTO, MobStac
Ravi Pratap is the CTO of MobStac and is responsible for all technology strategy, product innovation, and engineering execution. Ravi will discuss about potential use cases of beacons in museums and how proximity-based content offers will boost interactivity in museums. MobStac is a mobile platform company enabling location-aware apps for content and commerce. Our Beaconstac suite enables businesses to deliver superior customer experiences through the use of iBeacons for engagement, messaging, and analytics.
Al JuarezV.P. Sales, Marketing & Business Development, GeLo
Al Juarez, Vice President of Sales, Marketing & Business Development, will discuss GeLo's work in helping museums become more interactive through the use of GeLo Bluetooth Smart beacons and how beacon technology can fit into a museums strategy for long term success. GeLo has worked with the Grand Rapids Public Museum, ArtPrize 2013 and ArtPrize 2014 using beacon technology to share additional content with museum visitors and art lovers in the digital age.