iBeacon Webinar

How Beacons can add Interactivity
to Museums

Co-hosted by

Beacons offer museums an opportunity to provide context to visitors like never before. Experts in the beacon field maintain that museums will be one of the biggest beneficiaries of iBeacon technology. This is because beacons have the potential to truly revolutionize the museum experience.

In this webinar, we will discuss how museums can use beacons to gain insights on visitor behavior, trigger hyper-targeted contextual information to visitors and generate more revenue by learning from some successful beacon implementations in museums. At the end of the webinar, we will share tips and best practices for devising a successful beacon strategy for your museum.

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Agenda

AGENDA

  • What is Bluetooth Low Energy (BLE) and iBeacon technology?
  • Beacons across various industry verticals
  • Why museums should embrace beacons
  • Beacons in museums - Use cases
  • Challenges in real-world deployments (Hardware, power and aesthetics)
  • Success stories of beacons in museums
  • Interactive Q&A session

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PANELISTS

User Name

Ravi Pratap

CTO, MobStac

Ravi Pratap is the CTO of MobStac and is responsible for all technology strategy, product innovation, and engineering execution. Ravi will discuss about potential use cases of beacons in museums and how proximity-based content offers will boost interactivity in museums. MobStac is a mobile platform company enabling location-aware apps for content and commerce. Our Beaconstac suite enables businesses to deliver superior customer experiences through the use of iBeacons for engagement, messaging, and analytics.

User Name

Al Juarez

V.P. Sales, Marketing & Business Development, GeLo

Al Juarez, Vice President of Sales, Marketing & Business Development, will discuss GeLo's work in helping museums become more interactive through the use of GeLo Bluetooth Smart beacons and how beacon technology can fit into a museums strategy for long term success. GeLo has worked with the Grand Rapids Public Museum, ArtPrize 2013 and ArtPrize 2014 using beacon technology to share additional content with museum visitors and art lovers in the digital age.