Location-based mobile advertising lessons for Retailers

Location-based mobile advertising
lessons for Retailers


Leveraging Beacons, Wi-Fi and Geo-fencing
to achieve maximum ROI

Today, a personalized shopping experience forms a key part of customers’ expectations. Using location-based marketing as a part of your mobile strategy allows you to create personalized campaigns that caters to this need of your customers, at the right time, in the right place.

It also empowers you with your customers’ buying journey throughout - right from when they entered your store, what they did while inside your store and how long they were there. This data can be critical to generating maximum ROI for your business. In this webinar, Prof. Anindya Ghose highlights the results of his extensive studies on retail stores across Germany, China, South Korea and the US, about how to use beacons, Wi-Fi and other location-based marketing techniques to drive maximum ROI.

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AGENDA

  • Potential in Location-based Mobile advertising
  • High potential areas in mobile marketing
  • How soon do mobile shoppers convert?
  • Location-based services - Results from an experiment conducted in 5 different cities in Germany - Effect of geographical distance on users’ coupon choices
  • Effect of store-level promotions on consumers’ store and coupon choice behavior, using the iBeacon technology - Case study
  • Wi-Fi localization based mobile advertising in a mall in Beijing - Case study
  • Interactive Q&A session

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SPEAKER

Anindya Ghose

Professor of IT and Professor of Marketing
NYU Stern School of Business

Anindya Ghose is a Professor of Information, Operations and Management Sciences and a Professor of Marketing at New York University's Leonard N. Stern School of Business. He is the co-Director of the Center for Business Analytics at NYU Stern, and the co-Chair of the NYU-AIG Partnership on Innovation for Global Resilience. He is the Robert L. & Dale Atkins Rosen Faculty Fellow and a Daniel P. Paduano Fellow of Business Ethics at NYU Stern. He has been a Visiting Associate Professor at the Wharton School of Business. He also serves as the main Scientific Advisor to 3TI China .