Will Eddystone take on iBeacon in 2016?
With close to about 4 million beacons deployed globally, 2015 was arguably the best year for proximity marketing yet. Yet, time and again we saw media raise questions around the adoption of beacons. That was until Google made its entry into the beacon space with Eddystone, an open-source BLE beacon format. This event marked a stamp of approval on the impact that the beacon industry is bound to have on businesses going ahead. Marketers all over were pretty excited about the promise that Eddystone made with respect to app-liberation. However, seven months down the line, we are yet to see any major Eddystone deployments.
In their efforts to fix this, Google recently announced Eddystone support on Android Chrome browser. But will it really change the way brands do business? While this cross-platform support feature might help businesses reach out to a wider range of customers, will it help them make data-driven decisions for enhancing customer experience? Will Eddystone finally beat iBeacon at its game in 2016? We will discuss these and many more such questions in our upcoming webinar.
Join us for our webinar on ‘Will Eddystone take on iBeacon in 2016?’ to understand how iBeacon and Eddystone measure up against each other and which of these beacon formats will lead the pack in 2016.
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- iBeacon vs Eddystone
- Which beacon format should your business opt for?
- What does 2016 hold for iBeacon and Eddystone?
- Which beacon format will lead the pack in 2016?
- The app problem and how to approach it
- Things to keep in mind when developing a beacon app
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Perry Nunes is a Marketing Associate at MobStac. Through his work across marketing, sales and customer success management, he helps to identify and implement innovative ways for businesses to achieve their marketing and customer engagement goals using beacons.
Neha Mallik is a Senior Marketer at MobStac. She helps businesses understand how they can integrate beacons into their marketing strategy and engage customers in a personalized, context-aware way using iBeacon technology.