Learn how Nestle, Pernod Ricard, Constellation Brands, and other giants in the CPG space leverage QR Codes for their businesses
With Google phasing out third-party cookies by 2022, CPG brands need to find other ways to monitor consumer behavior. An efficient alternative is acquiring first-party data from consumers. This can be achieved using QR Codes at every touchpoint of the consumer buying journey.
Whether it's for product packaging, loyalty programs, direct-mail advertising, or feedback collection, QR Codes help you directly collect data firsthand from consumers.
First-party data is crucial since it lets you step into the consumer's shoes, ascertain their preferences, and curate a personalized buying experience. These personalized buying experiences help CPG brands attain their defining success factors - repeated purchases and long-term brand loyalty.
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You can use QR Codes on product packaging to share information about the product, loyalty programs, feedback collection, and brand storytelling. The possibilities are endless!
Absolutely. With dynamic QR Codes, you can edit and modify your campaigns at any time without having to reprint and redistribute. You can also track the results of your dynamic QR Code campaigns and measure its success.