Facebook QR Codes: Drive More Traffic and Engagement on Facebook

Contents

How to create

Facebook QR code types

Viral QR codes

How to create a QR code for your Facebook page?

Step 1: Copy the Facebook page URL you want to drive traffic to
Step 2: Add the URL to the Beaconstac QR code generator
Step 3: Customize the QR code to align with Facebook’s style guide
Step 4: Generate QR code and download it for promotions!

Leveraging different types of Facebook QR codes

FOR BUSINESSES AND BRANDS

QR code to like a Facebook business page

Start driving more traffic to your Facebook business page by inviting people to like your page. While Facebook does give you an option to invite all your friends to like the page, there is no option to take this offline. This is where QR codes come in handy. You can print out QR codes on posters, flyers or even brochures inviting users to like your Facebook page.

Improving social media visibility
For retailers, having a large following on social media can mean spending less money on advertising. When consumers engage with your Facebook posts, their friends and family get notified as well. This causes a snowball effect driving more traffic to the Facebook page and ultimately the website as well as in-store traffic.
Sell directly on Facebook
Facebook also allows businesses to add shoppable inventory to their page allowing customers to shop right then and there. This adds another stream of revenue for businesses.
Facebook recommended
While Facebook has done away with the 5-star rating system, their new review system still allows users to leave feedback along with their recommendation. When users are invited to like your page, they can also recommend your business. This not only helps your business establish itself online but it also helps drive more sales. According to BrightLocal, 91% of 18-34 year-olds trust online reviews as much as they would a personal recommendation. While it is true that not all reviews may be positive, a bad review is an opportunity for a business to rectify the situation which is essential given that 89% of users read a business’s response to reviews online.

Facebook Messenger QR code

Businesses and brands have long since realized how important it is to answer a shopper’s question quickly and accurately. Most consumers, however, want their questions answered even before they step into the store. Here’s where chatbots come into play. A chatbot is designed to ask and answer a set of frequently asked questions and it can be as simple or complex as a brand would like it to be. Most chatbots can be seamlessly integrated with Facebook Messenger allowing shoppers to ask and have their questions answered anytime.

How to use Facebook Messenger QR code
Businesses and brands can print out the Facebook Messenger QR code on posters, flyers, brochures, business cards or have it up in their Facebook posts to get more consumers into their inbox. Once someone scans the Facebook Messenger QR code, they can directly interact with the chatbot or a live person handling the inbox.

Enquire about business hours
Let users know your business hours through a chatbot if you are closed on certain days. This not only saves them time but also keeps a potential customer engaged due to such prompt service.
Product availability
Users may also want to know if you have a certain product available in your store. By allowing them to text you on Messenger, you can save them the time it would take to search and call businesses in the vicinity.
Product recommendations
Some chatbots are capable of recommending products after the user answers a few pre-set questions. This not only helps with personalizing the whole customer experience but also helps to engage the customer even before they step into the store.

QR code for Facebook profile page

Some people are the brand. Think Dolce and Gabbana or Donatella Versace. Along with a business page, business owners and celebrities have a verified profile page. QR codes can be used to drive traffic to such pages as well. By allowing consumers to interact with the face of the brand, it not only drives more trust and engagement but also sales.

Facebook check-in QR code

According to Facebook, 2.23 billion people log onto Facebook every single day. About half of them check in on Facebook letting their network know where they are. This bit of information is extremely valuable for businesses trying to grow and reinforce their brand. But instead of the consumer taking the time to open up Facebook, find the location and then check-in, there is now a better way - Facebook check-in QR codes. Scan these QR codes and you can instantly check in on Facebook in less than a couple of seconds. Businesses can use this as a way to drive more traffic to their Facebook page, in-store traffic and gain more visibility. By placing a customized QR code inside the store or location, businesses can make it simple for consumers to check-in on Facebook.

QR codes to promote event pages on Facebook

Music festivals, stand-up comedy and a trade show - all of these have one thing in common: A Facebook event page. Generating interest online is instrumental in making the event a success. You can use QR code online and offline to drive users to the event page where they can indicate whether they are ‘Interested’, ‘Going’ or ‘Not Going’. Once someone indicates that they are interested in or going to an event, this also helps create awareness on a bigger level as their friends get notified.

Creating viral QR code campaigns for Facebook posts

Want your engaging Facebook post to go viral? Now you can leverage QR codes to do so.

STEP 1: Create your Facebook post: Upload a compelling status, image or video
STEP 2: Copy the URL and paste it into the QR code generator
STEP 3: Customize your QR code with colors and add your logo
STEP 4: Download it and share it over Email, SMS and social media

By bridging the gap between offline and online, you can gain traction from your online following as well as users who receive your campaign in their mail or through a flyer or a poster.