Every week we talk to global experts on topics like launching DTC initiatives, scaling with them, and feasible DTC strategies for global CPG brands.
Each episode will make you a smarter marketer and laugh harder. So if you are striking towards DTC, listen up because these experts have learned it the hard way!
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How can a DTC brand put up a fight against big-time CPG brands in a competitive sector? Luis Mejia, Head of Strategy & Growth Operations at Heartbest Foods tells us about his experiences growing a DTC brand in the plant-based food category.
Build a relatable brand narrative, and you’ll be building a loyal customer base in no time. Matt Mullenax, Co-founder, and CEO at Huron grooming opens up about his experiences and tells us what it takes to build a relatable brand narrative as a D2C business.
SEO more important than a physical store? Data definitely suggests so! Marquis Matson, VP Growth and Community of Sozy, DOUBLED website traffic in just six months with the right SEO strategy. She breaks it down for you in this episode.
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