Generate appealing QR codes, create mobile landing pages & forms, manage & schedule campaigns linked to QR codes, track the campaign performance and retarget users who scan QR Codes - online
Creating QR codes with Beaconstac is instant and straightforward. Go classic - black and white, or stand out with a customized QR code that aligns with your business or campaign colors. With Beaconstac’s QR code generator, you can customize the:
Schedule a set of campaigns to trigger at different times of the day. A breakfast campaign for 7.00 am to 10.00 am, a lunch campaign from 11.30 am to 3.00 pm and dinner campaign from 7.00pm to 11.00pm - all by scanning the same QR code.
Schedule different campaigns for weekdays and weekends or any other combination of days. Change campaigns based on the kind of footfalls you get to your business location. Or, you could just have different campaigns to promote different products everyday!
Make use of the same QR Code to target users across seasons and festivals. Send season’s special campaigns, quarterly product launch campaigns and festive offers - without re-distributing posters, labels, product covers or restaurant` menus.
Moving to a new website domain, changing your contact details or updating the resources linked from a QR Code - Dynamic QR Codes make all of these use cases easy! Update information without having to reprint and re-distribute printed marketing material or business cards.
Dynamically fine-tune campaigns based on analytics. Improvise on your offers and discounts based on changing customer requirements and shifting trends. Learn from the detailed analytics we provide and fine-tune to get the tone, placement, visualization right.
If you are a business that sells products offline, you know everybody who found your store for the first time, is not there to buy - but inclined to buying. Most of them are lost forever. Unless you re-engage with them - online. Here’s how QR code retargeting with Beaconstac works-
Engage and get users to scan QR Codes at your business location
Recapture their attention on Facebook and Google Ads, when they go online
Begin with offline channels and achieve business goals using online channels
Monitor the QR code campaign, track scans and analyse them based on the date, time, location and device used. This helps in fine-tuning your multi campaign QR codes. You can also export the analytics in CSV format and integrate with Google Analytics.
Get started with a campaign webpage without coding! We call these easy-to-create landing pages, markdown cards. These markdown cards are mobile-friendly pages. Modify an existing markdown card template or get started with a new one.
We make sure you do not have to compromise on the quality of the QR code. Download the QR code in multiple pixel sizes and format options, such as JPEG, PNG, EPS and SVG. All our QR codes are perfect for high-quality printing.
Beaconstac’s QR code generator currently supports website URLs, plain text, vCard, e-mail, SMS and other types of QR codes. We are adding more QR code types, really soon. However, with the given QR code options, you can create a QR code for almost all your business needs!
For website QR codes, add a website link, a social media page, a Google My Business page or an app store URL. For an email/ SMS QR code, input the contact you want to send a message to and the email/SMS message. For a vCard QR code, fill in contact details like name, mobile number, email id, company, address, and website
If you are looking to use QR codes to deliver a single campaign throughout its lifetime, select “single campaign QR code”. But if are looking schedule,re-use and update campaigns linked to the QR code, without reprinting them, select dynamic QR code.
Give your QR code a makeover with a host of formatting options available. With Beaconstac’s QR code generator, you can modify the background color, foreground color, and add a logo in the center that either indicates what happens when the QR code is scanned or a brand logo.
Hit generate to get high-quality QR code images. In the free plan, you can download the QR code as a file. However, if you want the QR code in other formats such as JPEG, PNG, EPS, and SVG, you need to upgrade to higher plans. Check out our pricing plans.
Do you sell pancakes for breakfast, pizzas for lunch and salads for dinner?
Or, do you update the list of properties available for sale, every day?
Or, do you update the offers based on the day of the week or season of the year?
In any of the above cases, you obviously do not enjoy changing the display messages and signages so often. :(
Dynamic QR codes are the solution!
These QR codes point to different campaigns at different times of the day and days of the week, without reprinting or replacing a QR code. It’s like creating a Google calendar for QR codes.
So, with multi-campaign QR codes, you can -
Fine-tune campaigns on an on-going basis, based on customer response
Update the campaign with your latest offerings or promotions
Plan flexible campaigns
Keep your contact details always up-to-date without reprinting and redistributing your business cards. QR codes on business cards make it seamless for your users to get in touch with you. It’s as easy as scan - save details - contact.
In addition to delivering your contact details, you can also use a QR code on your business card linking to
Adding QR codes to traditional marketing channels like flyers, brochures, posters etc, makes them interactive, impactful and fun.
Here are a few ideas on what you can put behind QR codes on print marketing material -
Connecting an experience from desktop/laptop to mobile and tablet should be seamless. Among other ways of achieving it - forwarding emails and sharing the link through SMS, using a QR code to connect is more streamlined and instant.
QR codes on websites and emails can be used to -
Interactive product packaging by adding QR codes is an amazing way to make your product fun, memorable and helpful. Not just that, the best time of asking for feedback or product reviews is when the user is using the product.
Add QR codes on product packaging to -
Keep your contact details always up-to-date without reprinting and redistributing your business cards.
Adding QR codes to traditional marketing channels like flyers makes them interactive, impactful and fun.
Connecting an experience from desktop/laptop to mobile and tablet should be seamless.
Interactive product packaging by adding QR codes is an amazing way to make your product fun, memorable and helpful.
QR Code stands for Quick Response Codes. QR codes are 2-dimensional barcodes that when scanned open up a link, add contacts, send SMSes, make calls among other things. The most popular QR code use case is that it can be scanned to learn about the product in detail. You will often find QR codes on product packaging, marketing material such as billboards, posters and signage or on direct emails and websites.
To understand how a QR code works, let’s take an example of a real-time bus schedule at a bus station.
1. A well-designed appealing poster at the bus station has a QR code.
2. Tourists waiting at the bus station, scan the QR code using their smartphones
3. A mobile friendly landing page with all the details load on their smartphone.
QR codes were initially designed to track cars through the manufacturing process. But, with the growing popularity of QR Codes marketers and business owners are now using QR codes on almost everything - product packaging to billboards to business cards and more. Here are some of the most popular QR code use-cases to get inspired from -
Save contact directly to mobile phones by using QR codes on business cards. It simplifies the process of getting in touch with a business.
Promote digital campaigns or material via print media. Beaconstac’s feature - dynamic QR codes, can be leveraged to run different campaigns at different times, which means you can always promote your latest products without the pain of redistributing print media.
Smoothen the post purchase experience by adding QR codes to invoices. Link directly to user guides, contact information, re-order options or return labels.
From promoting an event to making it successful, QR codes can be widely used at multiple touchpoints. Allow users to scan a QR code and add the event to their calendars. You can also link e-tickets, travel directions, event handouts and more to QR codes. This helps them keep digital versions of everything important.
Yes, absolutely! With Beaconstac’s QR Code generator, you can create and customize QR codes for free. Also, they are valid forever! :D
However, if you are looking to
There are two types of QR codes. Static and Dynamic. With Beaconstac’s QR code generator, the guide to creating QR codes is easier than ever!
1. Static - A type of QR code, which is recommended for a one time, limited interval usage. Once the information is embedded in the QR code, it cannot be changed post printing.
2. Dynamic - The second type of QR code, where the information can be changed, prior and post-printing. The same QR code can be used to share different information, at different time intervals, almost making it seem recyclable. Dynamic QR codes also give you information regarding the number of scans, location, time, analytics and allows you to fine tune and manage campaigns based on this information.
The capability of a smartphone scanning a QR code is based on the system software. If the smartphone is an Android and has an Operating System of Android 8.0 and higher, QR codes can be natively scanned by the smartphone camera. If it is an iPhone with an Operating System of iOS 11 and higher, QR codes can be natively scanned with the camera app.
If the smartphone has an Operating system that is Android 7 and lower or iOS 10 and lower, then one can download a QR code scanning app from respective app stores.
The size of a QR code should not be less than 1cm x 1cm (0.4 inches x 0.4 inches). QR codes, if printed in a size smaller than that, cannot be detected by smartphones and scanners.
While Static QR codes also work in effective information delivery, Dynamic QR codes just go the extra mile and allow you to track the number of scans, time, location, type of software used to scan, integrate with Google Analytics and help in retargeting. That way, one can change their campaigns according to the data and understand their customers better.
Get started with Dynamic QR codes and create trackable QR Codes
Creating a QR code is pretty straightforward. Here are the steps to get started -
The core requirement of a QR code generator is to support all types of QR code - vCard, URL, text message, email, app download and more.
Other requirements from a QR code generator include, customizations to align with your brand, campaign management for static and dynamic QR codes, and most importantly performance tracking.
Some might argue that ultimately all kinds of QR codes can be generated using a basic URL QR code type. However, that’s not the most optimal way. QR codes should initiate an action on scanning rather than just navigating to a landing page. The distinct QR code types that initiate different actions on scanning are - URL, text message, email, vCard and phone call.
In addition to the basic QR code types listed above, other types like app download QR code, image QR code, MP3 QR code and more, add more relevance and intuitiveness to the QR code. So choose the type carefully :)
Once you decide which type is best suited for your use case, a form opens up on the QR code generator. Depending on what type of QR code you are looking to generate, the number of input fields differ. Fill in the information that corresponds to the campaign you are looking to promote.
Did you like many others went ahead with the default selection of static QR codes and missed the dynamic part? Dynamic QR codes are extremely powerful for businesses. It allows business owners to send time-based campaigns when scanned. (Learn more about it)
The fun part of generating QR codes is customizing them! A QR code represents your campaign and should reflect the campaign branding. Beaconstac’s QR code generator allows customization options in its free forever plan. Not all QR code generators have customizations in the free plan, but we thought why put the best and most fun part behind a plan :)
You can customize the color, add a logo in the center and do a lot of other fun things! To help you move faster, we also have pre-designed logos for most use-cases.
QR code use cases range from business cards to posters to billboards to digital medium. The choice of QR code format should totally depend on what you intend to use QR codes for. Here are our recommendations based on best practices -
Once you download the QR code and use it as desired, use your phone’s in-built QR code scanner or a third party QR code scanner to test the QR code. Here’s how to scan your QR code with an Android or iOS smartphone.
Like all other marketing campaigns - digital or print, monitoring and measuring the efficacy of the campaign is of supreme importance. With Beaconstac’s powerful analytics engine you can measure analytics at campaign level and individual QR code level. All of this is presented in a graphical way to make it easier to track progress.
Get the help and inspiration you need to start your QR code campaigns
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