A QR code is a 2-D barcode that can be digitally read by smartphones. QR codes contain information just like
barcodes. They can be used to make a call, send a message or email, or even open a website. Here is an entire list
of things you can do with a QR code:
Add contact details: QR codes serve as a vCard and can help you add and share contact information in
Send predefined texts: Did you know you can scan a QR code and send texts with the recipient and contents
of the message already added? Once you scan a text QR code, all you have to do is press send.
Send preset emails: Just like texts, you can also send predefined emails. Again, scanning the QR code
open up your email and you can hit send.
Make a call: QR codes can also be used to call someone. Businesses can use this to have you call them or
customer support with just one scan.
Reveal discounts and coupon codes: What if you didn’t have to remember long promo codes? With a single
scan of a QR code, you can be redirected to the online checkout with the promo code pre-applied.
Navigate to the store: Some businesses even use QR codes on Out-of-Home advertising to help you navigate
to your nearest store.
Add calendar events: An important sale coming up? Remind yourself with a calendar event triggered by the
scan of a QR code.
Connect to WiFi without password: You no longer need to share or remember passwords. Scan the QR code and
join the WiFi network.
Engage with social media: Scan QR codes and instantly follow, like and leave a review on social media
Download apps: You can now scan QR codes to download an app in your respective App Store.
What do you mean by QR Code?
QR stands for Quick Response. First designed in 1994 for the automotive industry in Japan, QR codes have since
perpetuated into every industry and are used all over the world by consumers. It has started gaining a lot of
popularity with consumers since scanning QR codes does not require an app. The camera app in both Android and
iPhones is capable of scanning QR codes natively.
Elements of a QR code
QR codes may appear to be random but they are in fact slightly different. Although QR codes can be customized, the
shape of the QR code must always be square. There are 7 different elements in a QR code.
This indicates the direction in which the QR code is printed. Even if your camera is at an
angle, you will still be able to scan the QR code.
If the QR code is too large, say on a billboard, this helps to orient the image.
This helps the QR code scanner determine how large the data matrix is in the QR code.
This is the most crucial part of the QR code. This helps the QR code scanner differentiate the QR
code from the surroundings.
How is QR code generated?
Generating QR codes online is free and easy. Just use a free online QR code generator like Beaconstac to create all
sorts of QR code types.
Website QR Code: Allow consumers to scan QR codes to open landing
websites and online stores instantly.
vCard QR Code: Sharing your contact details has never been
a vCard QR Code, anyone can save your information with a scan.
Email QR Code: Generate leads with Email QR Code. Paste the QR code on indoor posters or include it in
newsletters to enable consumers to reach your customer support directly.
SMS QR Code: Allow shoppers to scan QR Codes and send predefined texts.
Call QR Code: Now, calling a local business is simple. All you have to do is scan the QR code and make a
Facebook QR Code: Increase social engagement with Facebook QR codes. Get
consumers to scan QR codes to check-in, leave reviews and follow the business page.
YouTube QR Code: Have product videos or a blooming YouTube channel? Direct users to your channel with a
YouTube QR code.
Video QR Code: Explainer videos and How-To videos can now be accessed with a QR code. Paste it on posters
or include it on the product tags.
Google Maps QR Code: Include a Google Maps QR code to direct users to
your store. Coupled with an OOH advertisement, you can start driving in-store footfalls.
Coupon QR Code: Digital coupons are all the rage. With a Coupon QR code,
you can get customers to engage with your posters, scan the code and redeem it at checkout. You can include this
Coupon QR code on flyers, posters, newsletters, billboards and banners.
Popular scan codes you may already know
Instagram Nametags: Instagram introduced a way for users to create Nametags on Instagram. These Nametags can
be scanned through the Instagram app allowing others to either view the profile or follow them instantly.
Snapcodes: Similar to Nametags, Snapchat allows you to follow an account instantly with Snapcodes.
Pincodes: Pinterest enables you to create Pincodes that you can save and share online to allow users to follow
your Pinterest boards.
QR Code FAQs
What if a QR code is damaged? Can you still scan it?
Yes. A QR code can still be scanned if 70% of it is intact. This is because the error code data is embedded in the
QR code at the time of generation.
How much data can you store in the QR code?
You can store up to 4296 characters or 7089 digits in a single QR code. QR codes look more complicated and complex as
you add more data to them. You can see this for yourself when you generate QR codes online.
Are QR codes free?
QR codes are absolutely free to create and can be used for personal and commercial uses. Beaconstac’s generator
offers free static QR codes with unlimited scans that are free forever.
Does scanning a QR code need the Internet?
No. Scanning a QR code does not require the Internet. You can scan QR codes without the Internet or network in
general. If the QR code is a URL QR code, then you require the Internet to open the URL.
How does QR code payment work?
Consumers can pay at checkout using QR codes. QR code payment is extremely easy. All consumers have to do is scan the
QR codes of the items they have purchased and proceed to checkout online. This ‘Scan and Go’ technology has been
implemented by Decathlon in India and Nike’s flagship store in the US.