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About Beaconstac


Beaconstac started with a simple mission: to connect the digital and physical worlds through the use of innovative technology. With worldwide smartphone usage skyrocketing, our co-founders Sharat Potharaju and Ravi Pratap realized that they would first need to address the world of mobile in pursuit of this goal. In June 2009, they founded Beaconstac in order to improve the accessibility and quality of mobile experiences offered by businesses and brands around the world. In these early years, we focused on helping publishers build adaptive mobile sites that would work seamlessly across multiple devices.

In 2014, we shifted our focus to the emerging field of proximity-based marketing and analytics as a new way to bridge online and offline experiences. Today, Beaconstac helps businesses and brands leverage BLE beacon technology to deliver context-rich experiences to their end users. Whether these are shoppers in brick-and-mortar stores, customers at restaurants or users interacting with your business in a number of other ways, we are excited about the possibilities for enhanced customer engagement with beacons. We’ve seen that all components of these proximity marketing strategies must act in harmony in order to succeed, which is why our product Beaconstac offers hardware, software and a cloud-based platform to intuitively manage everything in one place.

Here at Beaconstac, we believe personalized engagement and in-depth analytics should not be limited to the digital world. We envision a day when anyone—developers, marketers, product managers and everyone in between—can create equally amazing and insightful user experiences for physical spaces. In fact, this future is closer than you might think—and we’re working tirelessly to bring it even closer using the power of proximity.


Sharat Potharaju

Sharat Potharaju

CEO & Co-founder


Sharat is responsible for crafting the overall strategy and execution at Beaconstac. In 2011 Businessworld ranked him among India’s Hottest Young Entrepreneurs.

Prior to founding Beaconstac, Sharat spent several years working in investment banking at Merrill Lynch in New York. In this role, Sharat assisted clients in deriving customized solutions to the issues they were facing by executing multi-billion dollar financing and merger & acquisition transactions.

Sharat is also very passionate about politics and public governance, which led him to take a break from his job in New York to work with Bangalore-based civic engagement NGO Janaagraha in 2009. While there, he contributed to the award-winning Jaago Re Campaign, India's largest urban grassroots movement for voter registration to date.

Sharat has a Master’s degree in Engineering Management from Duke University and a Bachelor’s degree in Chemical Engineering from the Indian Institute of Technology (IIT) Madras.

Ravi Pratap

Ravi Pratap M

CTO & Co-founder


Ravi is responsible for all technology strategy, product innovation and engineering execution at Beaconstac.

Before founding Beaconstac, Ravi spent four years at Washington D.C.-based technology startup Hillcrest Labs as a Manager in its Software Products group. As one of the earliest engineers on the team, Ravi learned the ropes of running a start-up as he took on multiple roles in product engineering, customer program management and offshore strategy. Before Hillcrest, Ravi was with Morgan Stanley in New York as an Associate in its Technology group.

Ravi likes to describe himself as a compulsive technologist with roots in the the Linux/open source world. While in college and graduate school, he contributed to open source projects such as GNOME, Mono.

Ravi has a M.S. in Computer Science from Washington University in St. Louis and a B. Tech in Chemical Engineering from the Indian Institute of Technology (IIT) Madras.


Accel partners Cisco Blume Ventures