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Automate the creation of QR Codes from spreadsheets or generate them in bulk using brand templates. In one click.
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A business card is an integral part of a brand’s identity as it is one of the first tangible aspects that stays with customers. The logo, typography, illustrations, and color schemes you use can help you establish a unique place in your customers’ minds.
There is no dearth of choices when it comes to choosing traditional business cards. You have probably seen one in all shapes, sizes, colors, and designs over the years.
However, in today’s digital-first and post-pandemic world where contactless solutions are being widely adopted, isn’t it the time to upgrade traditional business cards to something more safe, engaging, and effective?
Enter: Digital business cards a.k.a. electronic business cards.
A digital business card can be created instantly and offers numerous other benefits over physical cards. In this guide, let us learn how electronic business cards can help you network better, how to create them, and the best practices to keep in mind while using them.
But first, what exactly is a digital business card?
A digital business card is a modern and safe way to share vital information about an individual or a business. These details can include a name, address, phone number, website, photo, location, user bio, social media links, and much more.
Digital or electronic business cards safely store your contact information in an online format known as .vcf (virtual contact file). This contact information card can be conveniently shared in numerous ways—via QR Code, email, social media, NFC tags, etc.
One of the most popular ways of sharing digital business cards is via QR Codes. You can create a QR Code for your contact information and embed it on a business card or directly share the code via emails, receipts, flyers, or social media.
All users need to do is scan the QR Code, view your contact information, and save it on their smartphones with a single click.
Now that we have understood what digital business cards are, let’s learn about their key benefits.
Making it extremely convenient for your customers or prospects to interact with you can go a long way. And, digital business cards can help you effectively achieve that.
All that is required of users is to scan the QR Code (if you’re using a QR-based card), view the details, and save that information on their mobile phones. The benefit? This eliminates the time-consuming hassle of manually typing every contact detail and saving it on a smartphone.
Moreover, using an electronic business card is an innovative way to make a statement about how your brand has truly embraced the benefits of digital technology.
The COVID-19 pandemic has fundamentally changed customer preferences—the demand for contactless experiences is constantly rising. With digital business cards, you can safely share your contact details with anyone, anywhere.
Suppose you wish to share your detailed contact information with someone based in a different city/country in a convenient way. You can simply send across a contact info QR via email or social media, which upon scanning, saves the details on the recipient’s smartphone.
Simply put, electronic business cards can help you get done with physical business to ensure a safe transfer of information.
Additionally, over 80% of physical business cards are lost, damaged, or become obsolete within a week of exchange. Thus, using digital business cards is a significantly more reliable way to stay at the top of your prospect/customer’s mind.
Suppose you have moved to a new website, email address, or office location, do you need to reprint or reshare your business card to reflect the updated information? Absolutely not.
When you use a dynamic QR Code generator, you can leverage editable QR Codes to create a digital business card. An editable QR Code (a.k.a. dynamic QR Code) lets you update your contact information at the backend without the need for reprinting or resharing the QR Code.
Your prospects or customers can continue to scan the same QR Code and view the latest details in real-time. This helps you eliminate reprinting spending and the time and effort required to redistribute the updated digital business card.
Another major advantage of using a dynamic QR Code for digital business cards is that you gain access to first-party user data. Whenever someone scans the QR on your business card, you can leverage QR Code analytics to better optimize your marketing strategy.
This first-part analytics data includes the number of scans and unique visitors, devices used to scan, top-performing campaigns, and scans by location and time of the day.
Here is one use-case of how you can use this data to fine-tune your marketing strategy:
Suppose you have shared two digital business cards to A/B test and identify the one that is driving more scans and engagement. You can view the top-performing campaigns by the number of scans and unique visitors.
Based on this data, you can double down on the business card that is leading to higher scans, and optimize or discontinue the one that’s underperforming.
Added Tip: If a specific electronic business card is not performing well in a particular geography, based on scans by location, you can choose to optimize that card or replace it with the better-performing one.
Additionally, when you create digital business cards with Beaconstac, you can retarget users—on Facebook and Google—who have scanned the dynamic QR on your business card. This can help you nudge and follow up on prospects who have shown interest in your business but haven’t converted yet.
According to Statista, 82% of customers want brands and businesses to put people and the planet before profits. With digital business cards, you are bound to capture the interest and attention of environment-conscious consumers.
These e-business cards can help you get done with physical business cards, significantly save paper, and effectively be at the top of your customers’ minds.
Moreover, electronic business cards are an incredibly affordable solution to share contact information. For instance, you can get started at as low as $5 a month. Considering the set of benefits that come along with these digital business cards—editable, trackable, eco-friendly, convenient—they can provide a high ROI for your business.
Click on ‘QR Codes’ on the left panel.
NOTE: You can sign-up for a zero-cost and no-commitment 14-day trial to create dynamic QR Codes for your digital business cards.
We highly recommend choosing dynamic QR Codes for the advantages mentioned in the ‘Benefits’ section.
Makes sure to add all relevant information that can help you better connect with your customers.
Design your QR Code to have a better chance of standing out and attracting more prospects with your digital business card.
NOTE: Ensure ‘Excellent’ scannability to avoid errors that users might come across while scanning.
Name and save your e-business card QR. You can download it in 5 formats—PNG, JPG, SVG, PDF, EPS—and embed it in your marketing material.
There is also an option to directly share it on Facebook, Twitter, or LinkedIn using the social sharing options at the bottom.
Related: Learn how to send a digital business card in a paperless and convenient way
What if your company requires hundreds or even thousands of digital business cards in one shot? Do you need to create every single card manually? Not at all.
Beaconstac enables you to easily bulk create electronic business cards for your organization within a few minutes. Here’s how:
NOTE: The first step is exactly the same as shared in the previous section i.e. log in to Beaconstac’s dashboard and navigate to ‘QR Codes’ from the left panel.
Click on ‘Download template’ to get the spreadsheet with preset rows and columns.
You can use this template to enter all required information—card name, person’s name, company, designation, frame text (CTA), image URLs, and so on.
Added Tip: You can also delete columns as per your requirements. Make sure to keep the data consistent so there are no errors while generating the digital business cards batch.
NOTE: The spreadsheet needs to be in .csv or .xlsx format only.
Once you have uploaded the spreadsheet and if there are no errors in it, you’ll be taken to the ‘Customize’ tab.
Here, you can design your digital business card QR using various templates, eye-shapes, logo, frame text, and more. These customization updates will automatically apply to the entire batch of cards.
We recommend providing a label name to ensure easier management of multiple batches in the future.
Once you have entered your desired label name, click on ‘Apply’.
Depending on the size of your digital business cards batch, the bulk creation process can take anywhere between 1-5 minutes.
Once your batch is ready, you will be notified via email. Following that, you can visit the Beaconstac dashboard to view the generated batch.
Individuals and businesses across industries can use digital business cards to share their contact information and network better with their clients or audiences. Check out some use-cases below:
Quite often, sales professionals—representatives, managers, directors—meet with prospective customers to showcase their products or services. To stay connected and/or follow up with clients, these professionals can share electronic business cards.
By scanning a digital business card, prospects can easily save a sales professional’s contact details on their smartphones and instantly connect with them.
For example, sales professionals at Snap Finance use Beaconstac’s digital business cards to network better with their target customers.
When purchasing a home or any property, a strong connection with a realtor goes a long way in closing the deal. In fact, nearly 90% of US buyers purchase homes via a real estate agent or broker.
As there are multiple meetings involved during the purchase of a property, real estate agents can share their digital business cards to stay in touch with buyers. In addition to sharing contact details, realtors can provide prospects with more information by linking these e-cards to their websites or available properties’ locations.
Medical professionals—staff members, doctors—can use digital business cards not only for sharing contact information but also for verifying their credentials whenever required.
Wondering which healthcare companies already use electronic business cards? Novartis, Mubadala Healthcare, Medical Card System, and Qualitas Health are some of the leading healthcare-based firms that use Beaconstac’s digital business cards to accomplish their business goals.
Moreover, healthcare marketing companies can use electronic business cards instead of traditional ones to instantly connect with sponsors and establish partnerships—just as the US-based healthcare marketing firm, PatientPoint utilizes Beaconstac to achieve so.
Individuals who are looking for a new job can use digital business cards on their resumes to stand out. Adding an e-business card on a resume helps job seekers in two ways:
Lets hiring managers quickly connect with them, and
Provides recruiters with instant access to their digital portfolio.
All hiring managers need to do is open their smartphones, scan the QR Code, and connect with applicants through a single click.
Lastly, artists—photographers, actors, musicians—can also utilize digital business cards to find and capture new opportunities. Whenever an artist meets with a potential client, they can share an e-business card that has their complete contact details and links to their popular work.
Whenever someone scans the QR on the card, they can view that artist’s work, and if interested, they can contact the creator for further conversations.
Make sure to design your digital business cards in a way that helps customers easily recognize your brand. Add your company logo, use brand colors, include a relevant CTA, and experiment with circular QR Codes for your e-business cards.
The goal is to create a digital business card that stands out and prompts the user to scan it to get in touch with you.
Here is a list of standout digital business card designs to inspire you.
Go beyond sharing just your contact details via digital business cards. You can increase their effectiveness by linking them to a customized landing page that can consist of your ongoing campaign details or social media handles.
The best part? You can create these mobile-friendly and beautiful landing pages right within the Beaconstac platform and link them to your digital business cards.
Additionally, you can add your office location to the card, making it extremely convenient for people to navigate to your address.
As mentioned in the ‘Top 5 benefits’ section, we highly recommend using dynamic QR Codes for your digital business cards. With this category of QR Codes, you get the flexibility to edit contact details as and when required, without the need for reprinting your cards.
This can result in significant cost savings and eliminate the hassle your business would have to go through to reshare your electronic business cards.
After embedding a contact information QR on your digital business cards, we recommend generously sharing them across various mediums. Email signatures, receipts, flyers, kiosks, and social media are some of the most-effective places to share your electronic business cards.
Now that you understand the benefits of using a digital business card and how to make one, you need to pick an e-business card generator suitable for your specific requirements.
While evaluating a digital business card generator, consider the following parameters:
Is the solution easy to use so that anyone on your team can quickly create a digital business card?
Does the product provide a clean and intuitive user interface?
Does the solution offer professional and attractive card layout designs?
Can you add more than just basic contact details to your card? This should include the ability to add social media handles, Google Maps location, website URLs, etc., to your card.
How efficiently can you distribute your card through the solution?
Can you track engagement with your card? This data should include the total and unique number of card scans, the location and time of card scans, and other important metrics.
Does the solution adhere to high-security standards?
Can you bulk-generate hundreds or thousands of digital business cards in one go?
Does the solution offer integrations and API access to automate digital business card creation?
Is the solution a good value for the price it charges?
Check out our guide on the best digital business card makers available today to learn which solution performs the best on all of the above-mentioned parameters.
Our sales team had reached out to me for QR Codes on their business cards. Now I’ve been able to use the template and deliver the QR codes to them easily!
Within 5 min, I had my first QR Code set up on my business card! I love the dynamic codes that allow you to update what the consumer scans.
We sell business cards, and Beaconstac allows us to easily add dynamic QR codes, allowing infinite changes after the customer receives their card.
Absolutely! Real estate agents can leverage digital
business cards to instantly and safely share contact details, property location, company website, and
Find out how Coldwell Banker, an American real estate franchise, used a QR Code on digital business cards to direct prospects to their website.
Yes. You can create an e-business card and send it to the Apple Wallet on your iPhone. This lets you share your digital business card as an Apple Wallet pass—digitally and on the go.
Beaconstac’s QR Code solution lets you create digital business cards for as low as $5 a month. Check out the complete pricing here.