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QR code basics
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Types of QR codes
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(Last updated: 17 May 2021)
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A custom QR Code is different from a regular black and white QR Code. You can add a logo, colors, different data patterns, frames and CTAs and background.
Go beyond URL QR Codes! Choose from SMS, call, email, vCard, text, app download, PDF, and other QR Code types - that suit your marketing needs
Depending on the type of QR Code, fill in the required fields. It could be the URL of a website, social media page, contact details, app download link, text or a PDF
Make the most of our customization options to get more eyes on your QR Code! Add a company logo, try different data patterns, colors and a call-to-action frame
Get ahead and download your QR Codes in formats that suit your marketing strategy. Use .png & .jpg for online campaigns whereas .eps & .svg for offline marketing material
Let’s dive into the details of how you can make a truly unique QR Code with logo -
Upload your brand’s logo to the QR Code. Square logos work best and you can increase or decrease the size of your logo using a slider. If you don’t have a logo, you can choose one that is closest to your intended action to let users know what they have to do once they scan the QR Code. For instance, if you want users to email you, use the email icon as your QR Code’s logo.
You can customize the QR Code with colors to align with your brand or specific campaign. Either have a mono colored QR Code or one with a horizontal or vertical gradient. You can also change the color of the individual elements i.e. the data patterns, eyeball, eye frame and the frame of the QR Code.
You can add a frame to your QR Code to elevate your custom design. Especially when the QR Code is surrounded by text and other visuals, a framed QR Code can help it stand out and improve conversions. There are different styles of frames you can choose from and modify the color to align with your branding.
In the QR Code’s frame, you can also add a custom Call to Action. From CTAs such as Scan Me or Scan to Win or Buy Now, you can modify the text to drive more conversions for your campaign.
Another cool way to custom design your QR Code is to add a background. You can either add a solid color to the QR Code or even an image in the background. For instance, if you want to make a personalized vCard QR Code, your profile picture in the background will help users instantly connect the dots.
Instant download | Free customizations | Valid forever
An all-in-one custom QR Code solution built for businesses to create QR Codes that stand out, manage scalable digital campaigns, monitor scans, and consumer behavior, and drive digital their brand’s digital transformation.
[FREE FOREVER]
Turn your links, PDFs, and locations into QR Codes - faster than ever! Amp it up with our custom QR Code design elements
With black and white QR Codes, it is not discernible to the naked eye and users can end up scanning malicious codes instead of the brand’s QR Code. Customized QR Codes are easily identifiable by users and also help retain branding consistency.
SCHEDULABLE | RE-USABLE | NO-REPRINTING
Change the destination URL, PDF, or text link, but not the QR Code
At the right time
Send timely campaigns that increase engagement. For eg, a contactless dynamic QR menu that triggers breakfast offers in the morning and lunch offers at noon.
Stay updated - always
Moving to a new website or need to update contact details linked to your QR Code? With dynamic QR Codes, edit all the information - quick and hassle-free
Get it right with data
Use our built-in intelligence or connect the dynamic QR Code Generator with Google Analytics to uncover user insights. Drive better results with data-driven iterations
Track QR Code scans based on the GPS location, device being used and time of the day. You can also analyse the best and worst-performing campaigns at a glance. Leverage this scan statistics to spot trends, track scan performance & improve your campaigns.
Seamlessly connect with Google Analytics to see your users' journey, their age, gender, interests and behavior.
Keep yourself up-to-date with the campaign progress, with automated weekly emails with key campaign parameters to all stakeholders.
All first-time visitors don't become customers but have the intention to buy. If you are a brick-and-mortar business owner, you already know this. You cannot change that unless you re-engage with them - online. Here’s how QR Code online retargeting with Beaconstac works-
1. Scan
Engage and get users to scan custom QR Codes at your business location
2. Retarget
Recapture their attention on Facebook and Google Ads, when they go online
3. Grow
Begin with offline channels and achieve business goals using online channelsMake landing pages for all your QR Codes - all it takes is 10mins. And, no coding!
Drag and drop blocks required in your landing page - image, content, headings, video or a button. Apply fonts and colors of choice. Plus, all our landing pages are optimized to look good on mobile.
We make sure you do not have to compromise on the quality of the QR Code. Download HD quality QR Codes in multiple file formats, such as JPEG, PNG, EPS and SVG. All our QR Codes are perfect for high-quality printing.
Adding a logo to your QR Code or altering the shape could lead to unscannable codes. We provide a custom scannability checker that checks the contrast automatically. When you create a custom QR Code with a logo or without one, the in-built checker will let you know if your QR Code’s scannability is poor, good or excellent or if it’s completely unscannable.
When you make QR Codes for physical locations or material, there are chances that it might get smudged, torn off or deteriorate over time. To overcome this challenge, all our custom QR Codes are automatically error-corrected. This means that even if 30% of your QR Code is not visible or damaged, your customers will still be able to scan the QR Code.
There is always some degree of deterioration due to normal wear and tear. With high levels of error correction (Level M - up to 15% damage), our QR Codes are always scannable.
Apart from using the QR Code Generator with logo feature to display your brand’s logo, help users identify your campaign with a custom domain. Say, you have a business named McMickey. Your campaigns can have the domain qr.mcmickey.com.
Your QR Code campaigns have a completely personalized URL. You can target the right segment with a customized personal URL slug. For instance, if you are selling event tickets for McMickey, your URL can read qr.mcmickey.com/event-tickets.
Large teams have bulk requirements! With Beaconstac’s custom QR Code generator, generate up to 100 QR Codes in a single batch easily. Create custom QR Codes for websites, vCards, emails, texts, and calls in bulk and download them in a ZIP file.
Automate the creation of custom QR Codes using an API. These QR Codes could be static, dynamic, colored, or QR Codes with a logo. Developed to work for both Android and iOS applications or your own backend.
Marketing automation drives up sales by 14.5% and reduces overhead by 12.2%. That is why brands like you should integrate Zapier into the Beaconstac dashboard. Create QR Codes for new entries in a Google sheet, or build a more creative zap
One-size-fits-all, is not the best idea for global brands. Create multi-lingual QR Codes for your brand, that speak to users in their native language. Choose from an extensive list of languages and support as many languages as you want.
Create a branded, custom QR Code and add it to your marketing material or product packaging
Get your users to scan the codes using their mobile phone camera or a QR Code scanner app
Measure scan performance & fine-tune the campaign timings, content or QR Code position
PDF QR CODE
Use PDF QR Codes to deliver tutorials, manuals, comparison sheets, company documentation, and product brochures right away
WEBSITE QR CODE
Use QR Codes as a digital layer. Generate and place custom QR Codes that point at a relevant webpage or a campaign webpage.
APP DOWNLOAD QR CODE
Encourage users to download an app with a QR Code that redirects them to Google Play, App Store, or Windows App Store, based on the device
RESTAURANT QR CODE
Convert your digital menu into QR Codes. Allow diners to scan and access the menu on their smartphones.
FACEBOOK QR CODE
Promote your Facebook page at offline locations! Nudge consumers to scan the Facebook QR code, visit the app/page, and like/follow your business.
INSTAGRAM QR CODE
Make Instagram QR Codes that help get more followers and engagement. YouTube influencers typically use Instagram QR Codes at meetups to grow their Insta following.
WHATSAPP QR CODE
Get consumers to save your business contacts instantly and start a support/promotional dialogue in a single scan.
EMAIL QR CODE
Help consumers get in touch with you - quick & easy. Allow them to scan & access a pre-filled email along with the email id in their preferred email service app.
SMS QR CODE
Generate leads or help users get in touch with you with a pre-filled message and contact details. Scan SMS QR code to send participation confirmation, donations & sweepstakes.
GOOGLE MAPS QR CODE
Drive consumers to your business location by helping them navigate using a Google map. Allow them to scan a QR code to start navigating.
IMAGE QR CODE
Showcase different product angles and property interior images to help your customers make smarter and faster decisions
VIDEO QR CODE
Make your product display or movie poster interactive & fun by sharing a video about the product, video testimonials, or a trailer of the movie
WIFI QR CODE
Enable consumers in your business premises to connect with the WiFi without entering the network name or password
Premium (
) Elements used
Sign up for a 14-day free trial & unlock all premium customizations on Beaconstac dashboard
Use QR Codes in the most powerful ways to boost the engagement on your offline marketing assets by 3X
Premium QR types
Start with 14-day free trial to create PDF, Location, MP3, App download, Image QR type
Create Dynamic QR Codes
Rotate, change or update campaigns behind the QR Code
SCAN - SAVE DETAILS - CONTACT
Keep your contact details always up-to-date without reprinting and redistributing your business cards. QR Codes on business cards make it seamless for your users to get in touch with you. It’s as easy as scan - save details - contact.
In addition to delivering your contact details, you can also use a QR Code on your business card linking to
PROMOTE DIGITAL CAMPAIGNS USING PRINT MATERIAL
Adding QR Codes to traditional marketing channels like flyers, brochures, posters, etc, makes them interactive, impactful and fun.
Here are a few ideas on what you can put behind QR Codes on print marketing material -
BRIDGE THE GAP BETWEEN DESKTOP AND MOBILE
Connecting an experience from desktop/laptop to mobile and tablet should be seamless. Among other ways of achieving it - forwarding emails and sharing the link through SMS, using a QR Code to connect is more streamlined and instant.
QR Codes on websites and emails can be used to -
SMOOTHEN POST PURCHASE EXPERIENCE
Interactive product packaging by adding QR Codes is an amazing way to make your product fun, memorable and helpful. Not just that, the best time of asking for feedback or product reviews is when the user is using the product.
Add QR Codes on product packaging in order to -
Keep your contact details always up-to-date without reprinting and redistributing your business cards.
Adding QR Codes to traditional marketing channels like flyers makes them interactive, impactful and fun.
Connecting an experience from desktop/laptop to mobile and tablet should be seamless.
Interactive product packaging by adding QR Codes is an amazing way to make your product fun, memorable and helpful.
Irrespective of the industry, bridging offline and online can be a challenge. QR Codes serve perfectly for most industries
F&B
Make your shop pop by integrating offline and online experiences with QR Codes. Make your product packages, menus and takeaway bags interactive and personal with QR Codes.
Shopping and E-commerce
Every interaction matters. Whether it’s offline shopping connecting to an AR experience, or bringing users back from a delivered package - QR Codes help in both, and more.
Logistics and Shipping
Ship better customer experiences! Use a QR Code to make it easy to get in touch via email or message, provide instant information about the package or just track the delivery status.
Healthcare
Better care starts with breaking silos between offline and online. QR Codes help deliver a patient’s progress to the doc & assists patients with medicine dosage and expiration date.
Travel and Tourism
Guide to the path less-travelled! Leverage QR Codes at strategic locations to navigate users to off-beat attractions, deliver local maps and itineraries, and inform them about the history.
Real Estate
Always be available for potential buyers even in non-working hours - with a QR Code. Use these QR Codes to deliver contact details in the form of a digital vCard, around the clock.
Creating a QR Code takes 20 seconds if you have the right QR Code generator!
To generate a QR Code with text or logo embedded, you have to ‘Upload a logo or image’ or choose a logo from the gallery. To download it, you will have to upgrade to the Starter plan. You can sign up for a 14-day free trial to create free static and dynamic QR Codes with a logo. After the trial ends, you will no longer have access to the dynamic QR Codes. Learn more about designing QR Codes with logo
Yes, absolutely! With Beaconstac’s QR Code generator, you can create basic and colorful QR Codes for free.
No, not after Apple integrated QR Code scanning capabilities in native camera apps. Android made a similar switch with Google Lens. Scanning a QR Code today is as simple as point-the-camera-to-scan.
The minimum size of a scannable QR Code is 1-inch x 1-inch. However, the right size is also dependent on factors such as scanning distance, amount of data fitted into the QR Code and error correction levels. A basic formula for determining size based on scanning distance is: Size = Distance/10
The capacity of data a QR Code can hold is dependent on the number of rows and columns it possesses, The denser a QR Code looks, the more rows and columns it has, and the more data it can hold. The latest version of QR Codes, which version 40 has 31,329 modules (177 rows x 177 columns) and can hold 3KB of data.
Use the Beaconstac platform to monitor the number of scans and other significant data pointers, based on the location, device and other demographics to fine-tune your QR Code campaign.
QR Codes can be used to deliver marketing campaigns, ask for customer feedback, make payments, navigate to a physical location, share files like PDFs, images, videos and more. Read more about all the types of QR Codes
Personally identifiable information is not stored. When a user scans a QR Code, information such as time, date, location and country of scan is collected. If the QR Code is scanned through an app, more details may be tracked.
Static QR Codes can be used to direct users to a fixed destination. This means one cannot change the destination URL once printed and distributed. However, dynamic QR Codes can flexible in nature. One can modify or rotate URLs linked to it, even after printing and distributing.
QR Codes are extremely versatile in their use-cases. It finds its use-cases in automobile industry, retail, real estate, F&B, tourism and events, alike. It is mostly used for payments, delivering detailed information about a product or to collect feedback.
Realtors and real estate companies have a lot to gain from QR Codes. QR Codes can act as an on-call retailer when placed on ‘For Sale’ signs and bench ads making it easy for buyers to check out properties nearby, schedule an appointment or even look at a virtual tour. How to use QR Codes in real estate
No. QR Codes can be colorful, You can choose a different foreground and background color. You can even add a background image to the QR Code to make it more interesting.
Yes, QR Codes can be scanned without an app. You can read our instructional guide on how to scan a QR Code on your Android and iOS device as well as your desktop. If your Android smartphone is not running on Android 8 or above, you may need an app. Read our list of recommended apps
While Static QR Codes also work in effective information delivery, Dynamic QR Codes just go the extra mile and allow you to track the number of scans, time, location, type of software used to scan, integrate with Google Analytics and help in retargeting. That way, one can change their campaigns according to the data and understand their customers better.
Get started with Dynamic QR Codes and create trackable QR Codes
You can create 100 QR Codes at once using our Bulk QR Code generator. To use this, you have to sign up for the 14-day free trial or purchase the Starter plan. All you have to do is upload a CSV file, customize the QR Code and download the ZIP file containing all your QR Codes. Read our step-by-step guide here
Creating qr codes is easy
This was super easy. I loved it! Would recommend this!
Caro
May 10, 2021
Custom qr code generator
It was great thank you very much for the easy app
Emily Meister
May 10, 2021
Custom qr code generator
This is Awesome. I really like this code Generator. Thanks.
Nathan Corbett
May 10, 2021
Creating qr codes is easy
easy to use to create QR codes for my videos
Gina
May 9, 2021
Best qr code generator
thank you for a beautiful code! it worked great and you can create a custom code
Eileen Hernandez
May 9, 2021
Free qr code generator
Thank you beaconstac. Website easy to use and navigate. If you need the QR code to be dynamic it is definitely worth the $5 per month.
Teresa Hughes
May 9, 2021
Make qr codes fast and easy
so really nice, easy and fast! i like the frame
Alejandra
May 9, 2021
Creating qr codes is easy
This is a quality QR and I like how it links to the name of your site when viewed on camera
Joe Belton
May 8, 2021
Make qr codes fast and easy
Took lest than 10 seconds to make and download. Easy as pie.
Js
May 8, 2021
Free qr code generator
Very very Nice code generator Keep it up good work
Sachin Shinde
May 8, 2021
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