Pick your QR Code use-case. Get inspired.

Instant download | Free customizations | Valid forever

One QR Code generator for all your business needs

Generate appealing QR codes, create mobile landing pages & forms, manage & schedule campaigns linked to QR codes, track the campaign performance and retarget users who scan QR Codes - online

Create & customize QR codes online

Create & customize QR codes online

Creating QR codes with Beaconstac is instant and straightforward. Go classic - black and white, or stand out with a customized QR code that aligns with your business or campaign colors. With Beaconstac’s QR code generator, you can customize the:


Create high converting dynamic QR codes

Schedule campaigns for time of the day

Schedule a set of campaigns to trigger at different times of the day. A breakfast campaign for 7.00 am to 10.00 am, a lunch campaign from 11.30 am to 3.00 pm and dinner campaign from 7.00pm to 11.00pm - all by scanning the same QR code.

Schedule campaigns for days of the week

Schedule different campaigns for weekdays and weekends or any other combination of days. Change campaigns based on the kind of footfalls you get to your business location. Or, you could just have different campaigns to promote different products everyday!

Schedule seasonal or festive campaigns

Make use of the same QR Code to target users across seasons and festivals. Send season’s special campaigns, quarterly product launch campaigns and festive offers - without re-distributing posters, labels, product covers or restaurant menus.

Update information

Moving to a new website domain, changing your contact details or updating the resources linked from a QR Code - Dynamic QR Codes make all of these use cases easy! Update information without having to reprint and re-distribute printed marketing material or business cards.

Fine-tune campaigns on-the-go

Dynamically fine-tune campaigns based on analytics. Improvise on your offers and discounts based on changing customer requirements and shifting trends. Learn from the detailed analytics we provide and fine-tune to get the tone, placement, visualization right.

Retargeting on Facebook and Google

If you are a business that sells products offline, you know everybody who found your store for the first time, is not there to buy - but inclined to buying. Most of them are lost forever. Unless you re-engage with them - online. Here’s how QR code retargeting with Beaconstac works-

Let users scan QR codes at stores
1. Scan

Engage and get users to scan QR Codes at your business location

Retarget users on Facebook and Google
2. Retarget

Recapture their attention on Facebook and Google Ads, when they go online

Get more business from online channels that initiated from offline channels
3. Grow

Begin with offline channels and achieve business goals using online channels

Generate QR codes that retarget
QR code tracking and scans

Track scans and analytics

Monitor the QR code campaign, track scans and analyse them based on the date, time, location and device used. This helps in fine-tuning your multi campaign QR codes. You can also export the analytics in CSV format and integrate with Google Analytics.

Generate campaign landing pages

Get started with a campaign webpage without coding! We call these easy-to-create landing pages, markdown cards. These markdown cards are mobile-friendly pages. Modify an existing markdown card template or get started with a new one.

QR code for free landing pages
High resolution QR code generator

High-resolution print format

We make sure you do not have to compromise on the quality of the QR code. Download the QR code in multiple pixel sizes and format options, such as JPEG, PNG, EPS and SVG. All our QR codes are perfect for high-quality printing.

QR code types

Step 1: Choose the type of QR code

Beaconstac’s QR code generator currently supports website URLs, plain text, vCard, e-mail, SMS and other types of QR codes. We are adding more QR code types, really soon. However, with the given QR code options, you can create a QR code for almost all your business needs!

Step 2: Add the QR code content

For website QR codes, add a website link, a social media page, a Google My Business page or an app store URL. For an email/ SMS QR code, input the contact you want to send a message to and the email/SMS message. For a vCard QR code, fill in contact details like name, mobile number, email id, company, address, and website

Step 3: Make a choice: Static or Dynamic

If you are looking to use QR codes to deliver a single campaign throughout its lifetime, select “single campaign QR code”. But if are looking schedule,re-use and update campaigns linked to the QR code, without reprinting them, select dynamic QR code.

Step 4: Customize the QR code

Give your QR code a makeover with a host of formatting options available. With Beaconstac’s QR code generator, you can modify the background color, foreground color, and add a logo in the center that either indicates what happens when the QR code is scanned or a brand logo.

Step 5: Generate and download high-quality QR codes for print

Hit generate to get high-quality QR code images. In the free plan, you can download the QR code as a file. However, if you want the QR code in other formats such as JPEG, PNG, EPS, and SVG, you need to upgrade to higher plans. Check out our pricing plans.

Schedule campaigns | Update campaigns | No reprinting required

Do you need a dynamic QR Code generator?

Do you sell pancakes for breakfast, pizzas for lunch and salads for dinner?

Or, do you update the list of properties available for sale, every day?

Or, do you update the offers based on the day of the week or season of the year?

In any of the above cases, you obviously do not enjoy changing the display messages and signages so often. :(

Dynamic QR codes are the solution!

These QR codes point to different campaigns at different times of the day and days of the week, without reprinting or replacing a QR code. It’s like creating a Google calendar for QR codes.

So, with multi-campaign QR codes, you can -

Fine-tune campaigns on an on-going basis, based on customer response

Update the campaign with your latest offerings or promotions

Plan flexible campaigns

Generate Dynamic QR codes

Proven QR code use-cases and examples


On business cards

Keep your contact details always up-to-date without reprinting and redistributing your business cards. QR codes on business cards make it seamless for your users to get in touch with you. It’s as easy as scan - save details - contact.

In addition to delivering your contact details, you can also use a QR code on your business card linking to

  • - Your business page or website
  • - Your Facebook or other social media pages
  • - A video content that can be bookmarked
  • - A lead generation form
QR codes on business cards

On print media

Adding QR codes to traditional marketing channels like flyers, brochures, posters etc, makes them interactive, impactful and fun.

Here are a few ideas on what you can put behind QR codes on print marketing material -

  • - Online menu
  • - Promotions and coupons
  • - App store/ Google Play
  • - Event details
  • - Social media links
  • - Online store
QR codes on flyers and posters

On websites and emails

Connecting an experience from desktop/laptop to mobile and tablet should be seamless. Among other ways of achieving it - forwarding emails and sharing the link through SMS, using a QR code to connect is more streamlined and instant.

QR codes on websites and emails can be used to -

  • - Download an app instantly
  • - Save or play a podcast/video on a smartphone
  • - Save images on a smartphone gallery
QR codes on website and emails

On interactive product packaging

Interactive product packaging by adding QR codes is an amazing way to make your product fun, memorable and helpful. Not just that, the best time of asking for feedback or product reviews is when the user is using the product.

Add QR codes on product packaging to -

  • - Get honest and accurate reviews
  • - Connect with users on social media channels
  • - Allow users to re-order
  • - Show them related products
  • - Deliver video tutorials or tips on making the best use of the product
QR codes on product packaging

On business cards

Keep your contact details always up-to-date without reprinting and redistributing your business cards.

On print media

Adding QR codes to traditional marketing channels like flyers makes them interactive, impactful and fun.

On websites and emails

Connecting an experience from desktop/laptop to mobile and tablet should be seamless.

On product packaging

Interactive product packaging by adding QR codes is an amazing way to make your product fun, memorable and helpful.

Q. What is a QR Code? How does it work?

QR Code stands for Quick Response Codes. QR codes are 2-dimensional barcodes that when scanned open up a link, add contacts, send SMSes, make calls among other things. The most popular QR code use case is that it can be scanned to learn about the product in detail. You will often find QR codes on product packaging, marketing material such as billboards, posters and signage or on direct emails and websites.

To understand how a QR code works, let’s take an example of a real-time bus schedule at a bus station.

1. A well-designed appealing poster at the bus station has a QR code.

2. Tourists waiting at the bus station, scan the QR code using their smartphones

3. A mobile friendly landing page with all the details load on their smartphone.

Q. What is a QR code used for?

QR codes were initially designed to track cars through the manufacturing process. But, with the growing popularity of QR Codes marketers and business owners are now using QR codes on almost everything - product packaging to billboards to business cards and more. Here are some of the most popular QR code use-cases to get inspired from -

  • 1. QR codes on business cards

    Save contact directly to mobile phones by using QR codes on business cards. It simplifies the process of getting in touch with a business.

  • 2. QR codes on print media

    Promote digital campaigns or material via print media. Beaconstac’s feature - dynamic QR codes, can be leveraged to run different campaigns at different times, which means you can always promote your latest products without the pain of redistributing print media.

  • 3. QR codes on business stationery and invoices

    Smoothen the post purchase experience by adding QR codes to invoices. Link directly to user guides, contact information, re-order options or return labels.

  • 4. QR codes on event material

    From promoting an event to making it successful, QR codes can be widely used at multiple touchpoints. Allow users to scan a QR code and add the event to their calendars. You can also link e-tickets, travel directions, event handouts and more to QR codes. This helps them keep digital versions of everything important.

Q. Are QR codes free?

Yes, absolutely! With Beaconstac’s QR Code generator, you can create and customize QR codes for free. Also, they are valid forever! :D

However, if you are looking to

  • - Create dynamic QR codes
  • - Create campaign web pages for mobile
  • - Download QR codes in EPS and SVG
  • - Manage and fine-tune campaigns
  • - Track performance

You can sign up for a 14-day trial period and upgrade to our starter plan post the trial period.

Q. How to create a QR code?

Creating a QR code is pretty straightforward. Here are the steps to get started -

  • a. Select a QR code generator that suits your business needs

    The core requirement of a QR code generator is to support all types of QR code - vCard, URL, text message, email, app download and more.

    Other requirements from a QR code generator include, customizations to align with your brand, campaign management for static and dynamic QR codes, and most importantly performance tracking.

  • b. Choosing the right type of QR code to get started with

    Some might argue that ultimately all kinds of QR codes can be generated using a basic URL QR code type. However, that’s not the most optimal way. QR codes should initiate an action on scanning rather than just navigating to a landing page. The distinct QR code types that initiate different actions on scanning are - URL, text message, email, vCard and phone call.

    Choose the right type of QR code

    In addition to the basic QR code types listed above, other types like app download QR code, image QR code, MP3 QR code and more, add more relevance and intuitiveness to the QR code. So choose the type carefully :)

  • c. Fill in the URL or other input fields

    Once you decide which type is best suited for your use case, a form opens up on the QR code generator. Depending on what type of QR code you are looking to generate, the number of input fields differ. Fill in the information that corresponds to the campaign you are looking to promote.

  • d. Make a choice between static and dynamic

    Did you like many others went ahead with the default selection of static QR codes and missed the dynamic part? Dynamic QR codes are extremely powerful for businesses. It allows business owners to send time-based campaigns when scanned. (Learn more about it)

    Static QR codes vs Dynamic QR codes
  • e. Customize QR code

    The fun part of generating QR codes is customizing them! A QR code represents your campaign and should reflect the campaign branding. Beaconstac’s QR code generator allows customization options in its free forever plan. Not all QR code generators have customizations in the free plan, but we thought why put the best and most fun part behind a plan :)

    You can customize the color, add a logo in the center and do a lot of other fun things! To help you move faster, we also have pre-designed logos for most use-cases.

    QR Code customizations
  • f. Download the QR code in a format that suits your use-case and TEST!

    QR code use cases range from business cards to posters to billboards to digital medium. The choice of QR code format should totally depend on what you intend to use QR codes for. Here are our recommendations based on best practices -

    • PNG format: Suitable for digital medium, such as website, social media posts, ad campaigns on third party sites or self sites, call-to-action banners on blogs, email signatures and more.
    • EPS or SVG format: Suitable for print medium, such as on product packaging, bills, business cards, flyers, banners, posters, billboards, labels and stickers.

    Once you download the QR code and use it as desired, use your phone’s in-built QR code scanner or a third party QR code scanner to test the QR code. Here’s how to scan your QR code with an Android or iOS smartphone.

  • g. Track analytics and fine-tune the campaign

    Like all other marketing campaigns - digital or print, monitoring and measuring the efficacy of the campaign is of supreme importance. With Beaconstac’s powerful analytics engine you can measure analytics at campaign level and individual QR code level. All of this is presented in a graphical way to make it easier to track progress.

    QR code tracking analytics

Just starting out?

Get the help and inspiration you need to start your QR code campaigns

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Latest news in QR Code space

12th June 2019
Alipay is working with European brands Bluecode, ePassi, momo Pocket, Pagaqui, Pivo and Vipps to encourage their 5 million users to use QR code payments at 200,000 merchants in 10 different countries. This will effectively allow Alipay’s customers to also make QR code payments while in Europe.
10th June 2019
During Novak Djokovic’s matches, Lactose will offer viewers the chance to shop from its Lacoste X Novak Djokovic Collection using QR codes. Viewers will receive an alert before the QR codes go up on the TV screen. This QR code will guide them to Lactose’s website for a seamless shopping experience.
7th June 2019
The government of Japan is offering a free service wherein they provide QR code decals and stickers to dementia patients and their caregivers to help bring them back when they go missing, The QR code contains all their details which can be scanned by anyone with a smartphone.
4th June 2019
Champagne labels are now connected. Using a unique combination of QR codes and RFID, every champagne bottle can now be tracked effectively tackling counterfeit alcohol. This will also help them control their supply chain.
14th May 2019
As a part of the Digital India initiative, the government is looking to promote a QR Code based payment method using UPI (Unified Payment Interface). This will be compulsory for all shops and establishments. Consumers opting for this method of payment will get GST benefits. This initiative is targeted to help both consumers and businesses.
6th May 2019
NBCU network includes NBC, NBC Sports, Telemundo, E!, CNBC Prime and USA. NBCU is looking to display QR Codes on television screens during advertisements. This means users can quickly scan the QR code for a product they see on television and make a purchase. This ensures that NBC captures the impulsive action of the viewers. One of the major issues with television ads was the missing link to the purchase interface. With QR codes, NBCU is looking to solve this issue. It also helps in quantifying the impact of a television commercial advertisement.
2nd May 2019
To help consumers identify if the plastic bag is bio-degradable, Bangalore-based IBHAAN, a tech solution provider have come up with QR codes to weed out fake plastic bags. On scanning the QR code, a consumer will have access to name of the manufacturer, date of manufacture, microns and the durability of the bag. Here’s how you can scan QR codes on iPhone, iPad and Android.
28th April 2019
After directors Joe and Anthony Russo pleaded with fans to not leak spoilers for fans who haven’t seen the movie yet, dedicated Marvel fans have come out with an ingenious way: QR Codes. These QR Codes can be found on Twitter and are being used to share theories, reactions and popular scenes from the movie. Create your own Marvel QR Code here!
25th April 2019
Facebook announced through its platform for developers that starting 15th August 2019, the Messenger camera will no longer support scanning Messenger codes. Instead, they recommend using m.me links to direct users to the chatbot. The format of the link is “http://m.me/ [PAGE_NAME], where the PAGE_NAME is the handle of the Facebook page the bot is linked to. Use a QR code generator, such as Beaconstac’s generator to create a QR code for a in the above-mentioned format. (How to create a QR code)
24th April 2019
Sidewalk Labs introduced visual signs (hexagonal signs) to indicate what technology is being used and what data is being identified. For example, a camera icon would imply that photos are being taken. The background color shows whether the information is being stored or de-identified before use. QR codes direct the citizens to “digital channels” that provide even more details about the technology.
23rd April 2019
To mark Earth Day 2019, PepsiCo announced a new beverage dispenser for the F&B sector. The company aims to reduce plastic usage by encouraging people to refill their reusable bottles at stores and outlets. To up the game, PepsiCo also plans to allow users to modify the level of carbonation, the flavor intensity and track water consumption. Their app would also notify users of how many plastic bottles were saved by their environment-friendly choice. To smoothen the experience, users are given QR codes which can be scanned the next time to recognize their preferences.
22nd April 2019
By far the easiest way to transfer money is to use Paypal QR codes. Users can now share their unique Paypal QR code to receive money. The profile page on the app has a QR code that can be shared. Users can also scan a QR code to send money directly. This update to the iOS and Android Paypal app makes transactions quicker and easier.
21st April 2019
Mobile Passport, an app officially authorized by U.S. Customs and Border Protection allows users to set up their profiles with passport details and display picture. On returning to the United States, users can skip the long paperwork and answer all custom-related questions on the app. Once the responses are submitted, the app generates a QR code which helps in skipping the usual long queue and is valid for 4 hours.