2. A user scans the QR Code using an Android or iPhone smartphone
3. App QR Code identifies the OS & redirects to App Store or Google Play respectively
Much like any other marketing goals, approaching app downloads in the regular and classic method won’t get you too far.
Marketers and small business owners often want to run campaigns that take users directly into an app section. This could be a women’s section on an e-commerce app, an Instagram business page or the hotel tab on a travel app. Deep-linking mobile apps with QR Codes provides users with an easy and seamless way of accessing a specific feature within the app.
In this case, depending on which smartphone is being used, the link redirects to the respective app store.
To build a successful app download campaign with QR Codes, you need to think of creative ways to market and position them. To help you get started, we have listed down some interesting ways to distribute QR Codes
A good business card not just delivers contact details to prospects but also help them connect with your brand in the most interactive, powerful and meaningful way.
A lot of business cards mention their mobile apps on them, but it’s difficult to guarantee user attention. On the other hand, an attractive QR Code draws attention and instantly allows the user to scan and download an app (if they find it exciting). Shelby Montross uses QR Code on their business cards to send their phone number, address, email address and twitter account to users. The same can be done with mobile apps.
QR Codes in emails and email signatures work even better. This is because of the frequency and the reach. On average, a small business sends 2000 emails in a month. That is way more than the number of business cards they would distribute. Not just that, it also saves the printing cost.
Add an app download QR Code to the signature and let your readers know why downloading the app would make their lives easier, more interesting or insightful.
Posters, product labels, takeaway bags and billboards are great mediums for promoting apps. The poster positioning and advantage of downloading the app are other factors that have important roles to play.
QR Codes on advertising channels make it easy for passers-by to react instantly to an offer or get an app they are interested in.
Alternatively, you could also partner with businesses who already have a QR Code on their product. With dynamic QR Codes (one QR Code, multiple campaigns), these businesses can provide fixed time slots (maybe a few months) to promote a new app.
Taco Bell and ESPN did a similar joint QR Code campaign to promote Bowl Championship series. More than 225,000 taco bell customers scanned the QR Code featured on Taco Bell cups and taco boxes.
Use the newspaper and print ads space to clearly define the problem your app solves. Add an app download QR code to make the download process seamless and instant.
When sharing an app download QR Code on social media, you need to keep few things in mind -
It’s important to measure the interest your QR Codes are driving your brand app. With Beaconstac’s QR Code solution, you can track the following -
This helps in calculating the conversion rate from app-interested traffic to app downloads. It also helps you understand which city, country or area is gravitating towards your app. It is a great way to test the target audience without investing in surveys and detailed customer analysis reports.
Absolut used a neck label with a QR Code that led users to download a free iPhone app called Drinkspiration. The app had an encyclopedia of recipes that allowed users to receive personalized recommendations or browse through popular drink recipes. Once they selected their choice, they could share it on social media channels.
IKEA makes it easy for shoppers to remember all the items they want by offering a small pamphlet that serves as a manual shopping list. This also has 2 QR Codes - one that leads users to the Google Play Store and the other leads them to Apple’s App Store so that they can easily download the app and create an online shopping list or shop in-store and have items delivered to their home.
Starbucks in India has taken a rather innovative approach to get customers to download their Rewards app. A giant installation of the signature Starbucks coffee cup was placed at Delhi Airport that had a universal app download link that takes users to their respective App store to download the Starbucks India app.