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QR Code for App Download: Create One For All App Stores

Use a single QR Code that links to your app and automatically redirects users to the relevant app store depending on their mobile’s OS. You can also deep-link to app pages using QR Codes.

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How do app download QR Codes work?

Generate QR Codes using app store links
User scans QR Code using their smartphones

2. A user scans the QR Code using an Android or iPhone smartphone

QR Code redirects to App Store or Google Play depending on the OS

3. The App QR Code identifies the OS & redirects to the App Store or Google Play, respectively

Much like any other marketing goals, approaching app downloads in the regular and classic method won’t get you too far.

Create your first App Download QR Code

Get Started

How to create a QR Code for app downloads?

Creating a QR Code for app downloads is super easy with Beaconstac. Here’s how you can easily create an app download QR Code for your business using a QR Code generator for apps -

Step 1: Log in to the dashboard

Log in to the Beaconstac dashboard and click on the ‘QR Codes’ section.

Step 2: Select campaign type

Select ‘App Download’ from the list of campaign types.

Choose the 'App Download' QR Code type - Beaconstac's QR Code Generator

PS: We recommend using a dynamic QR Code generator for app downloads.

Step 3: Set up your QR Code campaign

Input app links for the respective app stores.

  1. QR Code for Android app: Paste the link to your app on Google Play in the dedicated field.
  2. QR Code for App store: Paste the link to your app on the App Store in the space provided.
Input app links for the respective app stores - Beaconstac's QR Code

Step 4: Customize your QR Code

Customize your QR Code by trying out different/adding templates, eye-balls, brand logo, QR Code frames, a call-to-action text, and more.

Customize your app download QR Code using Beaconstac

RELATED: How to create a customized QR Code

Step 5: Download your QR Code

Your app download QR Code is ready to be deployed. Download the QR Code in your desired format and use it on your marketing materials, desktop website, etc.

Check out: QR Code printing guidelines

Download your app download QR Code and deploy it wherever required.

Dynamic QR Codes for app downloads

Let’s say you have a QR Code to download an app that allows users to order products from your brand online.

And later on, let’s say you decide to launch an exclusive app for your loyalty and rewards program for customers.

Rather than creating a whole new QR Code to link to it, you can redirect the existing QR Code to your new app - with the help of a dynamic QR Code.

Dynamic QR Codes for app downloads are a game-changer for your brand’s app promotions. You can create a QR Code for app downloads, and if you wish to change its destination, you can do so in under a minute.


App QR Codes with deep linking

Marketers and small business owners often want to run campaigns that take users directly into an app section. This could be a women’s section on an e-commerce app, an Instagram business page, or the hotel tab on a travel app. Deep-linking mobile apps with QR Codes provides users with an easy and seamless way of accessing a specific feature within the app.

What happens when the app is not installed?

In this case, depending on which smartphone is being used, the link redirects to the respective app store.

Scan a QR Code to download an app based on your device’s OS

How to download an app using a QR Code in the Play Store

  1. Scan the QR Code using your smartphone.
  2. If you have an Android device, you’ll be directed to the Play Store, where you can download the app.

How to download an app using a QR Code with an iPhone

  1. Scan the QR Code with your mobile device.
  2. If it has an iOS operating system, you’ll be directed to the App Store, where you can download the app.

Where can you leverage app download QR Codes to promote mobile app downloads?

To build a successful app download campaign with QR Codes, you need to think of creative ways to market and position them. To help you get started, we have listed down some interesting ways to distribute QR Codes -

  1. Business cards to drive app downloads

  2. A good business card not just delivers contact details to prospects but also helps them connect with your brand in the most interactive, powerful, and meaningful way.

    A lot of business cards mention their mobile apps on them, but it’s difficult to guarantee user attention. On the other hand, an attractive QR Code draws attention and instantly allows the user to scan and download an app (if they find it exciting). Shelby Montross uses QR Codes on business cards to send their phone number, address, email address, and Twitter account to users. The same can be done with mobile apps.

  3. Emails - newsletters and email signatures

  4. QR Codes in emails and email signatures work even better. This is because of the frequency and the reach. On average, a small business sends 2,000 emails in a month. That is way more than the number of business cards they would distribute. Not just that, it also saves the printing cost.

    Add an app download QR Code to the signature and let your readers know why downloading the app would make their lives easier, more interesting or insightful.

    RELATED: QR Codes in email marketing

  5. Subway billboards, train posters, and product packaging

  6. Posters, product labels, takeaway bags, and billboards are great mediums for promoting apps. The poster positioning and advantage of downloading the app are other factors that have important roles to play.

    QR Codes on advertising channels make it easy for passers-by to react instantly to an offer or get an app they are interested in.

    QR Code to download app from posters,billboards and product packaging

    Alternatively, you could also partner with businesses that already have a QR Code on their product. With dynamic QR Codes (one QR Code, multiple campaigns), these businesses can provide fixed time slots (maybe a few months) to promote a new app. Once the promotion is over, you can redirect the existing QR Code to the next app up for promotions.

    You might also like: How to create all-in-one QR Codes

    Taco Bell and ESPN did a similar joint QR Code campaign to promote Bowl Championship series. More than 225,000 Taco Bell customers scanned the QR Code featured on Taco Bell cups and boxes.

    Partner with other businesses to promote your app using QR Code
  7. Print ads, newspaper inserts, and magazines

  8. Use the newspaper and print ads space to clearly define the problem your app solves. Add an app download QR Code to make the download process seamless and instant.

    Learn more: QR Codes for print media

  9. Share QR Codes on social media

  10. When sharing an app download QR Code on social media, you need to keep few things in mind -

    1. Have an alternative clickable app store link in the post (QR Codes are helpful to connect desktop browsing to mobile experience but when your users are browsing social media on their smartphones, a link helps)
    2. Add QR Codes to app download ad campaigns, targeting user segments browsing through desktop.
    3. Check out: All-in-one social media QR Codes

  11. Large scale treasure hunts or scavenger hunts

  12. Additionally, you can use app download QR Codes at treasure hunt events to boost app downloads for your business. You can include online puzzles, fun games, reward points, etc., within your app to make scavenger hunts more engaging and rewarding for the audience.

    RELATED: How to create a fun scavenger hunt using QR Codes

App download QR Code performance metrics - Analytics engine

It’s important to measure the interest your QR Codes are driving your brand app. With Beaconstac’s QR Code generator with analytics, you can track the following -

  1. Total number of scans
  2. Number of scans using Android smartphones
  3. Number of scans using iPhones
  4. Scans by location

These trackable QR Codes helps in calculating the conversion rate from app-interested traffic to app downloads. It also helps you understand which city, country, or area is gravitating towards your app. It is a great way to test the target audience without investing in surveys and detailed customer analysis reports.

You can also track QR Codes with Google Analytics to receive more in-depth insights such as audience demographics and behavior.

Brands that have used QR Codes to boost app downloads

  1. ABSOLUT used it on their vodka bottles to promote their Drinkspiration app

    App Download QR Code on Absolut Vodka

    Absolut used a neck label with a QR Code that led users to download a free iPhone app called Drinkspiration. The app had an encyclopedia of recipes that allowed users to receive personalized recommendations or browse through popular drink recipes. Once they selected their choice, they could share it on social media channels.

  2. IKEA’s in-store pamphlet encourages users to download their app

    IKEA makes it easy for shoppers to remember all the items they want by offering a small pamphlet that serves as a manual shopping list. This also has 2 QR Codes - one that leads users to the Google Play Store and the other leads them to Apple’s App Store so that they can easily download the app and create an online shopping list or shop in-store and have items delivered to their home.

  3. Starbucks India promotes its rewards app with a universal app download QR Code

    App Download QR Code for Starbucks India

    Starbucks in India has taken a rather innovative approach to getting customers to download their Rewards app. A giant installation of the signature Starbucks coffee cup was placed at Delhi Airport that had a universal app download link that takes users to their respective App store to download the Starbucks India app.

  4. Burger King used QR Codes in highly creative ads to boost app downloads

    Burger King used QR Codes in super engaging video ads at the MTV VMAs to get viewers to download the Burger King app. The QR Codes were shown multiple times during the broadcast so that viewers could easily scan the code, download the app, and avail several discounts and promotions.

  5. Times Radio used QR Codes to promote their radio app

    Times Radio deployed QR Codes in newspaper ads to boost downloads for their radio app. Upon scanning the QR Code, users could directly be taken to the app, or if the app wasn’t downloaded on the user’s smartphone, then the QR Code redirected the user to the respective app store.

    Times Radio used QR Codes to promote their radio app


Create your first App Download QR Code

Frequently asked questions about QR Codes for app downloads

1. Can I create a single QR Code for Android and iPhone?

Yes, you only need one QR Code for both Android and iOS. Depending on the user’s OS, it will redirect them to the respective app store.

2. How to generate a QR Code for app downloads?

  1. Choose the best QR Code generator for app download QR Codes.
  2. Select the ‘App Download’ QR Code type.
  3. Input app links for the respective app stores (Google Play Store, App Store, etc.).
  4. Customize your QR Code with templates, eye-balls, brand logo, frames, a call-to-action text, and more.
  5. Download the QR Code and deploy it wherever required.

3. How to download an app using a QR Code?

Point your camera at the QR Code, and click on the link that pops up. It will take you to the Google Play Store or Apple’s App Store depending on your OS. Install the app and you’re done.

4. Should I use a QR Code to redirect directly to the app store or to a landing page for the app?

It depends!

If your brand is well-known and you have demonstrated clear value your customers will get from downloading your app, you can directly generate a QR Code that redirects the user to the app store.

In case you’re an emerging brand, you can first redirect users to a dedicated landing page using QR Codes. This landing page should contain clear information about what benefits the user will get from downloading your app.

Once you’ve offered enough information to convince the user, you can provide links to your app on the App Store, Play Store, etc., so they can click on the relevant link and download the app.

5. Can I deep link within apps using QR Code?

Yes, you can. You can create a deep link to your app’s respective segment and paste that URL in a custom QR Code generator to create QR Codes for app downloads..

6. How to scan QR Code to download app?

  1. Launch the camera app on your smartphone or a third-party QR Code scanner app.
  2. Point it at the QR Code and scan it.
  3. Based on your phone’s OS, you will be redirected to the relevant app store to download the app.