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App download QR Code: Create a QR Code that links to your mobile app

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QR Code to download apps

How do app download QR Codes work?

Generate QR Codes using app store links
User scans QR Code using their smartphones

2. A user scans the QR Code using an Android or iPhone smartphone

QR Code redirects to App Store or Google Play depending on the OS

3. App QR Code identifies the OS & redirects to App Store or Google Play, respectively

Much like any other marketing goals, approaching app downloads in the regular and classic method won’t get you too far.

Create your first App Download QR Code

How to create a QR Code for app downloads?

Creating a QR Code for app downloads is super easy with Beaconstac. Here’s how you can easily create an app download QR Code for your business -

  1. Login to Beaconstac’s dashboard and click on the ‘QR Codes’ section.
  2. Under ‘Dynamic QR Code’, click on ‘App Download’. Choose the 'App Download' QR Code type - Beaconstac's QR Code Generator P.S. We recommend creating a dynamic QR Code for app downloads.
  3. Input app links for the respective app stores. Input app links for the respective app stores - Beaconstac's QR Code
  4. Customize your QR Code by trying out different/adding templates, eye-balls, brand logo, frames, a call-to-action text, and more. Customize your app download QR Code using Beaconstac RELATED: How to create a customized QR Code
  5. That’s it! Your app download QR Code is ready to be deployed. Download the QR Code in your desired format and use it on your marketing material, desktop website, etc. Download your app download QR Code and deploy it wherever required.
CAN QR CODES OPEN APPS?

Marketers and small business owners often want to run campaigns that take users directly into an app section. This could be a women’s section on an e-commerce app, an Instagram business page, or the hotel tab on a travel app. Deep-linking mobile apps with QR Codes provides users with an easy and seamless way of accessing a specific feature within the app.

What happens when the app is not installed?

In this case, depending on which smartphone is being used, the link redirects to the respective app store.

Where can you leverage app download QR Codes to promote mobile app downloads?

To build a successful app download campaign with QR Codes, you need to think of creative ways to market and position them. To help you get started, we have listed down some interesting ways to distribute QR Codes -

  1. Business cards to drive app downloads

  2. A good business card not just delivers contact details to prospects but also helps them connect with your brand in the most interactive, powerful, and meaningful way.

    A lot of business cards mention their mobile apps on them, but it’s difficult to guarantee user attention. On the other hand, an attractive QR Code draws attention and instantly allows the user to scan and download an app (if they find it exciting). Shelby Montross uses QR Codes on their business cards to send their phone number, address, email address, and Twitter account to users. The same can be done with mobile apps.

  3. Emails - newsletters and email signatures

  4. QR Codes in emails and email signatures work even better. This is because of the frequency and the reach. On average, a small business sends 2000 emails in a month. That is way more than the number of business cards they would distribute. Not just that, it also saves the printing cost.

    Add an app download QR Code to the signature and let your readers know why downloading the app would make their lives easier, more interesting or insightful.

  5. Subway billboards, train posters, and product packaging

  6. Posters, product labels, takeaway bags, and billboards are great mediums for promoting apps. The poster positioning and advantage of downloading the app are other factors that have important roles to play.

    QR Codes on advertising channels make it easy for passers-by to react instantly to an offer or get an app they are interested in.

    QR Code to download app from posters,billboards and product packaging

    Alternatively, you could also partner with businesses that already have a QR Code on their product. With dynamic QR Codes (one QR Code, multiple campaigns), these businesses can provide fixed time slots (maybe a few months) to promote a new app.

    Taco Bell and ESPN did a similar joint QR Code campaign to promote Bowl Championship series. More than 225,000 taco bell customers scanned the QR Code featured on Taco Bell cups and taco boxes.

    Partner with other businesses to promote your app using QR Code
  7. Print ads, newspaper inserts, and magazines

  8. Use the newspaper and print ads space to clearly define the problem your app solves. Add an app download QR Code to make the download process seamless and instant.

  9. Share QR Codes on social media

  10. When sharing an app download QR Code on social media, you need to keep few things in mind -

    1. Have an alternative clickable app store link in the post (QR Codes are helpful to connect desktop browsing to mobile experience but when your users are browsing social media on their smartphones, a link helps)
    2. Add QR Codes to app download ad campaigns, targeting user segments browsing through desktop.
  11. Large scale treasure hunts or scavenger hunts

  12. Additionally, you can use app download QR Codes at treasure hunt events to boost app downloads for your business. You can include online puzzles, fun games, reward points, etc., within your app to make scavenger hunts more engaging and rewarding for the audience.

    RELATED: How to create a fun scavenger hunt using QR Codes

App download QR Code performance metrics - Analytics engine

It’s important to measure the interest your QR Codes are driving your brand app. With Beaconstac’s QR Code solution, you can track the following -

  1. Total number of scans
  2. Number of scans using Android smartphones
  3. Number of scans using iPhones
  4. Scans by location

This helps in calculating the conversion rate from app-interested traffic to app downloads. It also helps you understand which city, country, or area is gravitating towards your app. It is a great way to test the target audience without investing in surveys and detailed customer analysis reports.

Brands that have used QR Codes to boost app downloads

  1. ABSOLUT used it on their vodka bottles to promote their Drinkspiration app

    App Download QR Code on Absolut Vodka

    Absolut used a neck label with a QR Code that led users to download a free iPhone app called Drinkspiration. The app had an encyclopedia of recipes that allowed users to receive personalized recommendations or browse through popular drink recipes. Once they selected their choice, they could share it on social media channels.

  2. IKEA’s in-store pamphlet encourages users to download their app

    IKEA makes it easy for shoppers to remember all the items they want by offering a small pamphlet that serves as a manual shopping list. This also has 2 QR Codes - one that leads users to the Google Play Store and the other leads them to Apple’s App Store so that they can easily download the app and create an online shopping list or shop in-store and have items delivered to their home.

  3. Starbucks India promotes its rewards app with a universal app download QR Code

    App Download QR Code for Starbucks India

    Starbucks in India has taken a rather innovative approach to getting customers to download their Rewards app. A giant installation of the signature Starbucks coffee cup was placed at Delhi Airport that had a universal app download link that takes users to their respective App store to download the Starbucks India app.

  4. Burger King used QR Codes in highly creative ads to boost app downloads

    Burger King used QR Codes in super engaging video ads at the MTV VMAs to get viewers to download the Burger King app. The QR Codes were shown multiple times during the broadcast so that viewers could easily scan the code, download the app, and avail several discounts and promotions.

  5. Times Radio used QR Codes to promote their radio app

    Times Radio deployed QR Codes in newspaper ads to boost downloads for their radio app. Upon scanning the QR Code, users could directly be taken to the app, or if the app wasn’t downloaded on the user’s smartphone, then the QR Code redirected the user to the respective app store.

    Times Radio used QR Codes to promote their radio app

    Source

Create your first App Download QR Code

Frequently asked questions about QR Codes for app downloads

1. Can I create a single QR Code for Android and iPhone?

Yes, you only need one QR Code for both Android and iOS. Depending on the user’s OS, it will redirect them to the respective app store.

2. How to generate a QR Code for app downloads?

  1. Choose the best QR Code generator for app download QR Codes.
  2. Select the ‘App Download’ QR Code type.
  3. Input app links for the respective app stores (Google Play Store, App Store, etc.).
  4. Customize your QR Code with templates, eye-balls, brand logo, frames, a call-to-action text, and more.
  5. Download the QR Code and deploy it wherever required.

3. How to download an app using a QR Code?

Point your camera at the QR Code, and click on the link that pops up. It will take you to the Google Play Store or Apple’s App Store depending on your OS. Install the app and you’re done.

4. Should I use a QR Code to redirect directly to the app store or to a landing page for the app?

It depends!

If your brand is well-known and you have demonstrated clear value your customers will get from downloading your app, you can directly generate a QR Code that redirects the user to the app store.

In case you’re an emerging brand, you can first redirect users to a dedicated landing page using QR Codes. This landing page should contain clear information about what benefits will the user get from downloading your app.

Once you’ve offered enough information to convince the user, you can provide links to your app on App Store, Play Store, etc., so they can click on the relevant link and download the app.

5. Can I deep link within apps using QR Code?

Yes, you can. You can create a deep link to your app’s respective segment and paste that URL in an app download QR Code generator to create QR Codes.