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2. A user scans the QR Code using an Android or iPhone smartphone
3. The App QR Code identifies the OS & redirects to the App Store or Google Play, respectively
Much like any other marketing goals, approaching app downloads in the regular and classic method won’t get you too far.
1. Consumers see your poster.
2. They may or may not remember the brand name.
3. Next, if they are really interested and remember the app name, they search for it on the app marketplace.
4. While they do that they might also find other interesting apps in the same space.
5. After all the distractions, they download it if they still find your app unique and promising.
1. Consumers see your poster.
2. If it’s interesting to them, all they have to do is - scan and download!
No distractions or friction involved! Consumers don’t need an additional app to scan QR Codes - the native camera has a QR Code scanner.
Creating a QR Code for app downloads is super easy with Beaconstac. Here’s how you can easily create an app download QR Code for your business using a QR Code generator for apps -
Log in to the Beaconstac dashboard and click on the ‘QR Codes’ section.
Select ‘App Download’ from the list of campaign types.
PS: We recommend using a dynamic QR Code generator for app downloads.
Input app links for the respective app stores.
Customize your QR Code by trying out different/adding templates, eye-balls, brand logo, QR Code frames, a call-to-action text, and more.
RELATED: How to create a customized QR Code
Your app download QR Code is ready to be deployed. Download the QR Code in your desired format and use it on your marketing materials, desktop website, etc.
Check out: QR Code printing guidelines
Let’s say you have a QR Code to download an app that allows users to order products from your brand online.
And later on, let’s say you decide to launch an exclusive app for your loyalty and rewards program for customers.
Rather than creating a whole new QR Code to link to it, you can redirect the existing QR Code to your new app - with the help of a dynamic QR Code.
Dynamic QR Codes for app downloads are a game-changer for your brand’s app promotions. You can create a QR Code for app downloads, and if you wish to change its destination, you can do so in under a minute.
Marketers and small business owners often want to run campaigns that take users directly into an app section. This could be a women’s section on an e-commerce app, an Instagram business page, or the hotel tab on a travel app. Deep-linking mobile apps with QR Codes provides users with an easy and seamless way of accessing a specific feature within the app.
In this case, depending on which smartphone is being used, the link redirects to the respective app store.
To build a successful app download campaign with QR Codes, you need to think of creative ways to market and position them. To help you get started, we have listed down some interesting ways to distribute QR Codes -
A good business card not just delivers contact details to prospects but also helps them connect with your brand in the most interactive, powerful, and meaningful way.
A lot of business cards mention their mobile apps on them, but it’s difficult to guarantee user attention. On the other hand, an attractive QR Code draws attention and instantly allows the user to scan and download an app (if they find it exciting). Shelby Montross uses QR Codes on business cards to send their phone number, address, email address, and Twitter account to users. The same can be done with mobile apps.
QR Codes in emails and email signatures work even better. This is because of the frequency and the reach. On average, a small business sends 2,000 emails in a month. That is way more than the number of business cards they would distribute. Not just that, it also saves the printing cost.
Add an app download QR Code to the signature and let your readers know why downloading the app would make their lives easier, more interesting or insightful.
RELATED: QR Codes in email marketing
Posters, product labels, takeaway bags, and billboards are great mediums for promoting apps. The poster positioning and advantage of downloading the app are other factors that have important roles to play.
QR Codes on advertising channels make it easy for passers-by to react instantly to an offer or get an app they are interested in.
Alternatively, you could also partner with businesses that already have a QR Code on their product. With dynamic QR Codes (one QR Code, multiple campaigns), these businesses can provide fixed time slots (maybe a few months) to promote a new app. Once the promotion is over, you can redirect the existing QR Code to the next app up for promotions.
You might also like: How to create all-in-one QR Codes
Taco Bell and ESPN did a similar joint QR Code campaign to promote Bowl Championship series. More than 225,000 Taco Bell customers scanned the QR Code featured on Taco Bell cups and boxes.
Use the newspaper and print ads space to clearly define the problem your app solves. Add an app download QR Code to make the download process seamless and instant.
Learn more: QR Codes for print media
When sharing an app download QR Code on social media, you need to keep few things in mind -
Check out: All-in-one social media QR Codes
Additionally, you can use app download QR Codes at treasure hunt events to boost app downloads for your business. You can include online puzzles, fun games, reward points, etc., within your app to make scavenger hunts more engaging and rewarding for the audience.
It’s important to measure the interest your QR Codes are driving your brand app. With Beaconstac’s QR Code generator with analytics, you can track the following -
These trackable QR Codes helps in calculating the conversion rate from app-interested traffic to app downloads. It also helps you understand which city, country, or area is gravitating towards your app. It is a great way to test the target audience without investing in surveys and detailed customer analysis reports.
You can also track QR Codes with Google Analytics to receive more in-depth insights such as audience demographics and behavior.
Absolut used a neck label with a QR Code that led users to download a free iPhone app called Drinkspiration. The app had an encyclopedia of recipes that allowed users to receive personalized recommendations or browse through popular drink recipes. Once they selected their choice, they could share it on social media channels.
IKEA makes it easy for shoppers to remember all the items they want by offering a small pamphlet that serves as a manual shopping list. This also has 2 QR Codes - one that leads users to the Google Play Store and the other leads them to Apple’s App Store so that they can easily download the app and create an online shopping list or shop in-store and have items delivered to their home.
Starbucks in India has taken a rather innovative approach to getting customers to download their Rewards app. A giant installation of the signature Starbucks coffee cup was placed at Delhi Airport that had a universal app download link that takes users to their respective App store to download the Starbucks India app.
Burger King used QR Codes in super engaging video ads at the MTV VMAs to get viewers to download the Burger King app. The QR Codes were shown multiple times during the broadcast so that viewers could easily scan the code, download the app, and avail several discounts and promotions.
Times Radio deployed QR Codes in newspaper ads to boost downloads for their radio app. Upon scanning the QR Code, users could directly be taken to the app, or if the app wasn’t downloaded on the user’s smartphone, then the QR Code redirected the user to the respective app store.
Yes, you only need one QR Code for both Android and iOS. Depending on the user’s OS, it will redirect them to the respective app store.
Point your camera at the QR Code, and click on the link that pops up. It will take you to the Google Play Store or Apple’s App Store depending on your OS. Install the app and you’re done.
It depends!
If your brand is well-known and you have demonstrated clear value your customers will get from downloading your app, you can directly generate a QR Code that redirects the user to the app store.
In case you’re an emerging brand, you can first redirect users to a dedicated landing page using QR Codes. This landing page should contain clear information about what benefits the user will get from downloading your app.
Once you’ve offered enough information to convince the user, you can provide links to your app on the App Store, Play Store, etc., so they can click on the relevant link and download the app.
Yes, you can. You can create a deep link to your app’s respective segment and paste that URL in a custom QR Code generator to create QR Codes for app downloads..
Deliver relevant information right to the user’s smartphone with just a scan of the QR Code.
Get more like, shares and follows on Facebook with the help of QR Codes that lead directly to your Facebook profile/business page.
Deliver deals and offers in real-time using Coupon QR Codes. Gain customer loyalty by helping them save some money.
Increase footfalls by assisting customers in hassle-free navigation to your store location.
Let users view your videos with just a scan of a QR Code. Get more views to your videos by sharing the videos through QR Codes.
Help users share feedback and ratings with a single scan of a QR Code that direct users to a feedback form.
