What is Beacon marketing?

Beacon marketing is a proximity marketing channel used by businesses to interact and engage with consumers at strategic locations. This communication is triggered by a tiny hardware device known as Bluetooth beacon. These devices transmit location-triggered rich notifications to smartphones nearby.

what is beacon marketing

Beacon marketing implementation for your business

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Have your own business app?

Integrate our iOS and Android app SDK with your business app to start delivering proximity-triggered rich lock-screen notifications.

Eddystone and Google Nearby notification from nearby beacons

End-to-end proximity marketing solution with beacons

Reach out to consumers nearby with contextually relevant beacon notifications.

Eddystone and Google Nearby notification from nearby beacons
Get started with beacon campaigns in 15 mins on Day 1

With pre-configured BLE beacons, getting started takes almost no time at all.

Beacons pre-configured to easy to use & rich beacon platform

Create, manage and monitor beacon campaigns all from an easy-to-use web platform.

Powerful NearBee app to receive proximity marketing campaigns

End-consumers receive beacon marketing campaigns on NearBee ( iOS & Android ) when they are in proximity to the beacon.

Get detailed analytics on campaign performance

See real-time data on notifications, clicks, and campaign performance. Export your data to CSV too.

How to set up your beacon marketing campaign

DEPLOY

1. Deploy best-in-class Bluetooth beacons at your business location

CREATE

2. Create interactive promotional message. No coding necessary!

ENGAGE

3. Send beacon notifications to consumers nearby - use NearBee or your brand app.

Get started with beacon marketing in 3 easy steps

Setting up a beacon marketing campaign using Beaconstac involves three steps - deploying, creating a proximity marketing campaign and finally delivering the campaign on a consumer’s smartphone.

1. Deploy beacons

Beacons have to be deployed in strategic locations to ensure smooth engagement with consumers. Also, the beacon range has to be calibrated in a way that it does not interfere with the experience of the adjacent product.

For eg, let’s consider beacon deployments at an iPhone store. The use case is to inform consumers about the best of each iPhone model. In this case, the beacon range has to be calibrated in a way that the information about iPhone X is confined to this physical range. A consumer looking at iPhone 7 should receive information about this model and not iPhone X (unless the goal is to upsell).

Beacon-enabled proximity marketing: in-store deployment

Other factors to be kept in mind are, where should they be deployed, at what height, what signals could interfere with beacon signals and more. Here are some best practices for beacon deployment.

2. Create a proximity marketing campaign

Campaigns are as effective as their landing pages. With Beaconstac’s platform, you can create quick landing pages, which we call markdown cards. You could use one of the pre-designed templates or build from scratch - neither of them requires a developer. The platform also lets you create beautiful and fully functional forms for collecting feedback from your customers. If you already have a social media campaign or a campaign website that you want to direct users to, you could do that as well.

Create beacon marketing campaigns

The dashboard also allows you to measure and fine-tune your campaigns using the analytics engine.

Learn more about the Beaconstac platform

3. Deliver personalised campaigns

Once you create campaigns on the Beaconstac dashboard and assign it to the deployed beacons, your consumers start receiving notifications on their smartphones. To receive these notifications, your consumers need a beacon-powered app. This app could be one of the following -

The dashboard also allows you to measure and fine-tune your campaigns using the analytics engine.

This is how the notification looks like on iOS and Android devices -

Beacon marketing notifications on Android and iOS

How does beacon marketing work?

Let’s walk through what happens when a user walks into a beacon zone.

Beacons deployed in stores, airports and other business locations continuously transmit Bluetooth Low Energy signals in its range. The beacon range is calibrated as per the use case. It ranges from 10m to 300m. Beacon-powered apps are capable of scanning these Low Energy signals. Once these apps detect the beacon signal, it finds the ID attached to the signal. The smartphone refers to the cloud server using the ID and fetches the action linked to it. This action could be notifying users about a deal, a feedback form or the business website. These notifications are rich in-app notifications that open up a campaign - a markdown card, a form or a website.

How does beacon marketing work?

This beacon-powered app can your brand app or a third-party beacon app, such as NearBee.

Beacon marketing and an app

What sets Bluetooth beacons apart from other proximity marketing technologies is the rich and personalized experience it provides. While most other proximity marketing channels require consumers to take the first step - tap (in case of NFC) or scan (in case of QR Code), Bluetooth beacons push campaigns to consumers in range.

Enhance customer experience with app-driven beacon campaigns

The whole point of proximity marketing is to ensure that the end-user finds the campaigns relevant. Without an app, it all becomes too easy to forget the consumer. This results in bombarding consumers with irrelevant messages. With an app in the picture, consumers choose to receive marketing content. 2 in 5 consumers like to receive targeted ads and location plays a huge role in relevance. Whether they choose to download a brand app or a third party beacon app to get notified of all the businesses in the vicinity, their experience is bound to be more tailored and rich. 70% of millennials try out new apps every month.

Why is beacon technology effective? Why is it appealing to marketers?

Bluetooth beacons are vastly superior to legacy advertisement channels. Average open rates for standard push notifications are 7.8%. However, targeted and rich beacon notifications have an open rate of 22.5% on an average (open rate for brand app beacon notifications- 30%, open rate for third-party beacon notifications - 15%).

Companies are turning away from traditional forms of advertisement and are looking more favourably towards proximity marketing solutions, as a means of sending more relevant and contextual messages to a targeted audience.

Beacon marketing for all offline businesses

Bluetooth beacon marketing in retail

beacon marketing in retail

Enhance in-store customer engagement and bring them back using beacon marketing. For retail marketers, beacon marketing means reaching shoppers at the right time with the right message (offers/ promotions/ deals). Beacon technology is already used by some of America’s top retailers, including Macy’s, Target, Urban Outfitters CVS and more. Beacon marketing has proven success with spas and salons, restaurants and coffee shops, car dealerships, supermarkets and other mom-and-pop retail stores.

BEACONS IN RETAIL

Beacon technology in real estate

beacon marketing in real-estate

Navigate users to a property, engage with them when inside the premises or distribute digital business cards to interested buyers with beacon marketing. Realtors like Makelaardij Hoekstra, Redfin, Mobile Doorman, Spicerhaart land and new homes and A Vendre, A louer use beacon technology to engage with interested buyers.

BEACONS IN REAL ESTATE

Stay in the know - Beacon marketing

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With Google Nearby Notifications on Android shutting down on December 6, 2018, it would be prudent to find an alternative that works just as well as Nearby and perhaps even better.   If you have …Read more

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Google’s announcement to shut down Nearby has come as a shock to many who were invested in the beacon technology leaving them confused or scrambling for solutions to ensure that their beacons …Read more

5 reasons why your small business needs an app

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Get started with beacon-based proximity marketing campaigns, in minutes