How to use QR codes to deliver coupons
75% of customers want discounts and deals according to Hello World.
A normal print campaign can have the coupon code printed out but it is then up to the customer to try and
remember to bring it to the store. With QR codes,
there is a much more efficient way to deliver coupons.
On a poster, flyer, brochure or your newsletter, add a Coupon QR code that contains either the
coupon code or the URL to the online store with the code already applied at checkout. This increases the chance of
consumers actually redeeming the coupons driving up sales.
Why Coupon QR codes are so effective
A digital coupon especially a Coupon QR code beats a paper coupon in terms of efficiency, usage and analytics.
- Get insights into your customer
'Data is the new oil.' Businesses acquire customer data to
the shopping experience and with a Coupon QR code,
it is entirely possible. With an advanced platform like Beaconstac, you can study and export data regarding the
location and date of scan.
Integration with Google Analytics on the dashboard is also available to help you understand the customer more
- Retargeting customers online on Facebook and Google
Marketers use retargeting as a default setting
given that a retargeted advertisement
has 10x more CTR than an ordinary online display advertisement.
Beaconstac’s intuitive dashboard allows you to retarget consumers who have scanned the Coupon QR code online on
Facebook and Google,
All you need is the Facebook Pixel ID and Google Conversion ID.
- Analyzing the effectiveness of marketing material
Ordinary print material leaves no scope to
effectiveness of the campaign because there is no analytics associated with it. Adding a
Coupon QR code is a gamechanger because it allows marketers and businesses to gauge what works and what doesn’t.
Create your own Coupon QR code online
There are three types of QR codes you can use to create a Coupon QR code:
- Plain Text QR code
- Website QR code
- URL QR code
- Plain Text QR code: This is the easiest way to create a Coupon QR code.
Enter the promo code in the QR code generator and customize with colors and your logo.
Click on Generate QR code and download it in the required format - EPS, SVG or PNG.
When customers scan this QR code,
they will simply see a promo code that they can save to their phone and redeem it by showing it to the cashier
or punching it in at self-checkout.
- Website QR code: You can go ahead and create a Website QR code to serve as a Coupon QR code if you have
an online presence.
This way customers can shop online and the promo code is pre-applied at checkout.
- URL QR code: What if you don’t have a website? Create a dynamic QR code.
You can still create an online campaign with Beaconstac’s markdown cards. Easy to create with no coding
these markdown cards serve as a landing page for businesses without a website.
This is extremely useful if you want to create new offers frequently at different times of the day,
week or month.
You can even schedule these campaigns to run automatically as you focus on the more important aspects of the