How to use QR codes to deliver coupons
75% of customers want discounts and deals according to Hello World.
A normal print campaign can have the coupon code printed out but it is then up to the customer to try and
remember to bring it to the store. With QR codes,
there is a much more efficient way to deliver coupons.
On a poster, flyer, brochure or your newsletter, add a Coupon QR code that contains either the
coupon code or the URL to the online store with the code already applied at checkout. This increases the chance of
consumers actually redeeming the coupons driving up sales.
Why Coupon QR codes are so effective
A digital coupon especially a Coupon QR code beats a paper coupon in terms of efficiency, usage and analytics.
- Get insights into your customer
'Data is the new oil.' Businesses acquire customer data to
the shopping experience and with a Coupon QR code,
it is entirely possible. With an advanced platform like Beaconstac, you can study and export data regarding the
location and date of scan.
Integration with Google Analytics on the dashboard is also available to help you understand the customer more
- Retargeting customers online on Facebook and Google
Marketers use retargeting as a default setting
given that a retargeted advertisement
has 10x more CTR than an ordinary online display advertisement.
Beaconstac’s intuitive dashboard allows you to retarget consumers who have scanned the Coupon QR code online on
Facebook and Google,
All you need is the Facebook Pixel ID and Google Conversion ID.
- Analyzing the effectiveness of marketing material
Ordinary print material leaves no scope to
effectiveness of the campaign because there is no analytics associated with it. Adding a
Coupon QR code is a gamechanger because it allows marketers and businesses to gauge what works and what doesn’t.
Create your own Coupon QR code online
There are three ways to create a Coupon QR code on Beaconstac.
- Scheduled offers
- Scratch coupons (Digital couponing)
- Online coupon codes
- Scheduled Offers: What if you don’t have a website? You can still create an online campaign with
Beaconstac’s markdown cards. Easy to create with no coding involved, these markdown cards serve as a landing
page for businesses without a website. Create a dynamic QR code.
This is extremely useful if you want to create new offers frequently at different times of the day, week or
month. You can even schedule these campaigns to run automatically as you focus on the more important aspects
of the business.
- Scratch Coupons: This is the easiest way to create a Coupon QR code. Enter the promo code in the QR code
generator and customize with colors and your logo. Click on Generate QR code and download it in the required
format - EPS, SVG or PNG. When customers scan this QR code, they will simply see a promo code that they can
save to their phone and redeem it by showing it to the cashier or punching it in at self-checkout.
- Online coupons: You can go ahead and create a Website QR code to serve as a Coupon QR code if
you have an online presence. This way customers can shop online and the promo code is pre-applied at checkout.
Where can I use Coupon QR codes?
- Retail: Seeing how 85% of Americans use coupons according to CreditCards.com, making it easier for
consumers by introducing a digital QR code coupon can definitely ring in more sales especially for the retail
industry. From shoes to groceries, consumers look for the best discounts possible and use their smartphone to
- Movie theaters: Give users an extra 20% on their next movie ticket or a free Popcorn and encourage user
retention with QR codes.
- Restaurants and bars: Make happy hour happening with QR code coupons that offer patrons free drinks or
- Online food delivery: Want someone to order again? Slip in a QR code discount coupon in the food
packaging and grow your business.