Create dynamic QR Codes

• Contents
• Static vs Dynamic
• QR Code expiry
• QR Code redirection
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What is ‘Static’ and ‘Dynamic’ QR Code?

You may have already come across the term ‘Static QR Code’. As the name suggests, a ‘Static’ QR Code is one that cannot be edited once it has been created. For instance, if you want to drive visitors to your website but the URL has an error, there is nothing you can do but change the QR Code entirely. This, of course, makes a Static QR Code less than ideal for print marketing or agile marketing use-cases. Static QR Codes are perfect for personal use or for one-time campaigns.

Dynamic QR Code, as you have already learned, is far more agile and can be modified endlessly. For instance, say you’re offering a 30% discount but are not seeing enough interest, you can simply edit the campaign attached to the code and offer a 50% discount. You can do this in real-time remotely. This saves a ton of time, effort and money. It also allows you to re-use the QR Code should you need to do that.

Can QR Codes expire?

The answer is that it depends. If you are using a random free QR Code generator, your QR Codes may expire after a span of 3 or 14 days. Some offer a free trial post which the QR Code redirects to their website.

It is vital to choose a trusted QR Code Generator even for generating free QR Codes. Beaconstac’s generator offers free Static QR Codes with unlimited scans. If you need more customizations, you can opt for a free 14-day trial which will allow you to create Static QR Codes with logo or color which will not expire.

If you create Dynamic QR Codes during the trial, these will expire. To prevent that from happening, opt for a plan that suits your needs. For SMBs, the Starter or Lite Plan is highly recommended.

Can you redirect a QR Code?

Let’s say your QR Code marketing campaign is now over. Can you redirect the QR Code? Absolutely! If the QR Code created in the first place is dynamic, you can re-use it as often as you like.

This is particularly useful if the QR Code you’ve printed or used is more permanent - on store signs, display walls, brochures or business cards.

To redirect a QR Code, all you need to do is find your QR Code and click on ‘Edit’. Once you do that, you can either replace the URL for the website, upload a new PDF, choose a new location on Google Maps or assign a new landing page.