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Learn how SMBs can leverage QR Codes to attract customers and drive acquisition this Black Friday.
Black Friday is the perfect opportunity for SMBs to attract shoppers, acquire new customers, and grow their business. To truly compete with the big brands, SMBs need to provide an innovative and memorable experience to shoppers. QR Code campaigns are a simple, cost-efficient way to do just that.
By deploying QR Codes throughout the store’s physical location, SMB owners can connect the physical spaces in-store to the digital world and collect useful data in real-time. Collecting this data in the build-up to Black Friday will help you target customers with relevant products and campaigns and offer timely deals to push sales.
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QR Codes have been deployed on Black Friday to different degrees of success by retailers around the world - from big brands like Macy’s, Sears and Amazon Go to SMBs like Mandee. It doesn’t just stop at retailers though - charities like the Salvation Army are also getting in on the fun, deploying QR Codes to boost engagement and achieve their business goals.
QR Codes can be deployed for a variety of scenarios. They are commonly used to hand out exclusive coupon codes and vouchers, organize flash sales and giveaways, and drive traffic to online stores or social media handles.
QR Codes can be used to attract shoppers, acquire new customers and bring back old customers to your latest sale. Add QR Codes to your product’s packaging and you’ll be able to share all kinds of promotional material with your customers - nutritional values, sustainability efforts, product demo videos, certifications and so much more! Irrespective of what your product or brand is, QR Codes will help you engage shoppers and convert sales like never before.
