Take inspiration from 16 epic brands using QR Codes for their campaigns in this eBook
Taco Bell has been incorporating QR Codes as part of its promotional campaigns for quite a few years.
When Taco Bell launched its ‘Doritos Locos Tacos’ back in 2012, it placed QR Codes on all Taco holster packages to create customer engagement.
Another instant where Taco Bell nailed the usage of QR Codes was when they created QR Codes that looked like a design made out of lemons. Taco Bell placed these innovative QR Codes in their print ads published with US Weekly and People.
The campaign was an initiative for the promotion of ‘Taco Bell Cantinas,’ which was the restaurant’s attempt at serving a gourmet menu.
Nissan launched another interesting QR Code initiative for mobile engagement by placing QR Codes on vehicle window stickers for the entire product line up in 2012.
These QR Codes led users to complete product-related information such as the key features, product overview videos, accessories that come along with the vehicle, to name a few.
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Directing customers to a website or a landing page
In the case of dynamic QR Codes, they expire post the free trial period is over, or when the number of scans has exceeded your limit. Static QR Codes expire if they are linked to a broken URL.