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QR Codes can be used to link to a website’s landing page when scanned. Retail marketers can use this technique to drive traffic to the business’ store page to make the purchase easier for customers. Businesses can easily achieve this by adding a ‘scan to learn more’ call to action with the QR Code.
QR codes can help customers make quick phone calls to customer support services of the retailer. They can also be used to send preset text messages and emails that are drafted and ready to send with the recipient and the subject line already added. All the user has to do is scan the QR Code and hit the send button.
QR Codes linked to sign-up forms are useful for retailers to gather customer emails and contact details. This type of lead generation can help a business keep its customers updated continuously. Customers, in particular, can be updated about the availability of products and new launches. Alternatively, retailers can link QR Codes to feedback forms that help track and understand customer behavior and patterns.
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QR Codes can be used for quick payments at the checkout counter in retail. Several platforms such as Walmart, PayPal, and IKEA offer QR Code payments for quick checkouts. To use QR Codes for checkout, simply scan the QR Code provided at the checkout counter. The total money gets deducted from the digital wallet attached to the user’s bank account.
QR Codes can be used for a handful of reasons in retail –
QR Codes in retail can be used for –