Creating a QR Code with a logo with an online QR code generation software is as easy as 1-2-3! These QR Codes can be created by a desktop, tablet, iPhone or an Android phone. Here’s a step-wise procedure of creating a branded QR Code -
The internet is filled with options for a QR Code generator. But, the idea is to pick the one that aligns with all your core business needs and more. Here’s a blog post to help you in the process of selecting a QR Code generator. You can check out Beaconstac’s QR Code generator that supports logo addition.
Select the type of QR Code you want and fill in the URL you want to direct it to or the vCard you want to display, or the email you want to trigger.
You can upload your logo from the desktop, mobile or tablet. We take care of resizing it to fit the QR code. :) To download the QR code, you will have to sign up for the 14-day free trial.
Instead of a logo, you can also add an icon that denotes what happens when a user scans the QR code. For eg, a PDF icon that hints of a document on scanning or a YouTube icon to communicate to the user that there is a video behind the scan. We provide logos and icons to help you move faster.
For brands and businesses, their logo can be uploaded to the QR Code. it is recommended it be square-shaped to avoid distortion.
For small businesses or personal use, the logo can be chosen based on the type of the QR Code. For instance, if you were to create an Email QR Code, the Gmail logo can be uploaded to let the users know what they are scanning.
Perhaps you need to create vCards for all your employees or you need to hand out QR Codes that contain designations and names for conference attendees. This is when you will need a bulk QR Code generator.
A bulk QR Code generator allows you to create multiple QR Codes at once. To get started, you need a CSV file with the details. Creating bulk QR Codes with a logo is a 3 step process:
For instance, let us say you want to create a vCard Bulk QR Code
Click on ‘vCard’ to proceed.
For a bulk vCard QR Code, you need to have the following details in the CSV file.
You can also upload an online link to a CSV.
Click on ‘Next’
Change the color of the QR Code and upload a logo or choose one from the gal
Select ‘Download’ to download the ZIP file.
Yes, adding a logo to your QR code is recommended. And the more you read through this web page, you will understand why. A logo communicates brand identity and gives your QR Codes a unique look. New and loyal customers will instantly recognize your campaign and scan your QR code.
While marketers love the idea of using QR Codes for brand promotion, marketing communication, and advertising, the best performing QR Codes are the one those are closely integrated with the brand and communicate clearly the benefit of scanning the QR Code. A branded QR code initiates a brand recall factor and attracts consumers to know what their favorite brand has to offer. More importantly, it ensures the consumer that it is not a spammy QR code.
To ensure your QR codes are unhackable, you can also use your own custom domain and URL with your QR code campaign.Learn how to implement a custom domain QR code campaign
The 12% area in the center gets the maximum attention and it should be utilized to communicate very effectively. Marketers have used this space in interesting ways. Here are some inspirations for you -
Add an image as a logo that has a short call to action like ‘Sign up’, ‘Scan Me’, ‘Call Us’ to encourage users to scan the QR code.How to design a customized QR code
Instead of adding your company’s logo, let the user know what will happen once they scan the QR code. For instance, if you want them to watch a YouTube video, add a YouTube logo to the QR code.Create social media QR codes
Add your display picture for vCard QR codes. Not only does this make the QR code highly personalized, but you also make it easier to make connections at networking events. You can also create a LinkedIn QR code with your profile picture in it.Step-by-step guide to create a vCard QR code
You can virtually add just about anything to the QR code to entice the user to scan the QR code.
Instead of adding a logo to the QR code, why not add a background image instead? You can add a square background to the QR code to increase the aesthetic appeal.
No, it doesn’t. We take technical compliance very seriously and we make sure that the QR Codes with logo are readable. We compress the logo to 12% of the QR Code area, such that it does not interfere with the scanning, but conveys the message. We make sure we do not overdo it in a way that makes the QR code unscannable.
However, we strictly recommend you to test the QR code after it is generated. Here’s how you can scan and test a QR code with any desktop or mobile device - iPhone and Android.
Most brands that have successfully run QR code campaigns had logos for credibility and brand recall factor. There are different types of QR Codes that have been employed by brands from coupon QR Codes to location QR Codes. Here are a few examples of brands that got it right with QR codes and logos -
These brands from multiple verticals -
PepsiCo: PepsiCo launched a #Summergram campaign in collaboration with Instagram that allowed fans to share their favourite moments on social media. Users just had to scan a QR Code on any #Summergram to open up Instagram Stories and unlock an AR filter. Users could also apply the filter to their video and share it on social media or add it to Instagram Stories.
KFC: KFC placed QR Codes on soft drink cups offering consumers hundreds of prizes to be given away every hour. The QR Codes redirected users to a mobile landing page where they could enter the code featured on the cup. This QR Code campaign was part of a much larger mobile initiative to promote their Chunky Chicken Pot Pie.
Coca-Cola: Coca-Cola placed dynamic QR Codes on their cans to deliver unique experiences and content. Users simply had to scan the QR Code to view content such as UEFA Euro 2012 videos and Coca-Cola SmileWorld brand online community.
Subway: Subway ran a QR Code campaign where they allowed customers to use QR Codes within their app to make payments. Users had to install the app and connect their account to receive a QR Code that they could use at checkout to make payments.
Heinz: Heinz partnered with Wounded Warrior Project for the Our Turn to Serve project and ran a QR Code campaign. Users could scan QR Codes on the Heinz ketchup bottle which would send a thank you note to ex-military men and women and Heinz donated $1-$250,000 to Wounded Warrior.
FASHION AND CLOTHING INDUSTRY:
Levis: Levi’s partnered with Snapchat to celebrate Pride Month by using QR Codes to bring a truly unique shopping experience within all US mainline stores. Snapchat shoppers could unlock a special Pride Lens by scanning the QR Code posted in the store or via a Snapcode. Once users unlocked the filter, the lens used augmented reality to create a personalized brand experience in store and on social media. Shoppers could virtually try a Trucker jacket on and the technology made sure the fit was accurate as possible. They could even customize the jacket by choosing a different shade and six new pins and patches designed for Pride month in 2019. Shoppers could also purchase the jacket or share a picture of the jacket online.
Macy’s: Macy’s supplemented its Backstage Pass campaign with a customized QR Code to deliver exclusive video content to smartphones. By leveraging QR Codes, they were able to bring celebrity designers into their stores nationwide. The Backstage Pass allowed consumers to view insider tips, latest trends and inspiration from their favourite style icons.
Adidas: Adidas handed out QR Codes on small 3x5 cards during a recruitment drive that allowed attendees to type in their contact information into the portal. Attendees could discreetly take a photo of the QR Code to scan and type their information later.
Amazon: Amazon has been using QR Codes to extend their services in the offline realm. Their QR Codes also known as Smile Codes allow users to pay for things with Amazon Pay in stores.
Turkish Airlines: Turkish Airlines ran a QR Code campaign during the Olympic Games around London. QR Codes containing national flags were placed on bus shelter ads which was part of a mobile scavenger hunt. When users scanned these QR Codes, they automatically checked-in to that ‘flag’ and the person with the most check-ins wins a return flight on Turkish airlines to one of its 200 destinations.
Martell: A 300 year old cognac brand owned by Pernod Ricard, rolled out a QR Code campaign that allows users to view interactive stories. Users can explore a virtual restaurant using the gyroscope in their smartphones where embedded content brings Martell’s products - Distinction, Cordon Bleu and Cordon Bleu Extra products. Users can select a certain table and launch one of the three interactive stories - ‘Unexpected Happiness’, ‘Decision of Friends’ and ‘The Last Meal’.