Yes, it is totally recommended. And the more you read through this web page, you would know why. A logo communicates ownership and gives your QR Codes an identity. It invites new customers to recognize you.
While marketers love the idea of using QR Codes for brand promotion, marketing communication, and advertising, the best performing QR Codes are the one those are closely integrated with the brand and communicate clearly the benefit of scanning the QR Code. A branded QR code initiates a brand recall factor and attracts consumers to know what their favorite brand has to offer. More importantly, it ensures the consumer that it is not a spammy QR code.
Creating a QR Code with a logo with an online QR code generation software is as easy as 1-2-3! These QR Codes can be created by a desktop, tablet, iPhone or an Android phone. Here’s a step-wise procedure of creating a branded QR Code -
The internet is filled with options for a QR Code generator. But, the idea is to pick the one that aligns with all your core business needs and more. Here’s a blog post to help you in the process of selecting a QR Code generator. You can check out Beaconstac’s QR Code generator that supports logo addition.
Select the type of QR Code you want and fill in the URL you want to direct it to or the vCard you want to display, or the email you want to trigger.
You can upload your logo from the desktop, mobile or tablet. We take care of resizing it to fit the QR code. :)
Instead of a logo, you can also add an icon that denotes what happens when a user scans the QR code. For eg, a PDF icon that hints of a document on scanning or a YouTube icon to communicate to the user that there is a video behind the scan. We provide logos and icons to help you move faster.
The 12% area in the center gets the maximum attention and it should be utilized to communicate very effectively. Marketers have used this space in interesting ways. Here are some inspirations for you -
No, it doesn’t. We take technical compliance very seriously and we make sure that the QR Codes are readable. We compress the logo to 12% of the QR Code area, such that it does not interfere with the scanning, but conveys the message. We make sure we do not overdo it in a way that makes the QR code unscannable.
However, we strictly recommend you to test the QR code after it is generated. Here’s how you can scan and test a QR code with any desktop or mobile device - iPhone and Android.
Most brands that have successfully run QR code campaigns had logos for credibility and brand recall factor. Here are a few examples of brands that got it right with QR Codes and logos -
These brands from multiple verticals -