Geofencing is a feature used by software programs to define geographical boundaries or geofences. While some geofencing applications use Google Earth, others rely on web-based or user-generated maps.
A geofence is a virtual geographic boundary created by a software program that recognizes the presence of a smartphone when the user is within its boundary. Through Geofencing, the software is able to detect the user’s entry, exit and duration of stay.
Set up a geofence as small as 200 m or as large as 2 km
Create and schedule campaigns - landing pages, custom URLs or forms
Gather robust analytics and export it to CSV
Use data to fine-tune campaigns in real time.
More than 50% of users in the US download zero apps per month according to Statista. Once a brand does get a consumer to download your app, keeping them engaged is the hard part. By leveraging the power of geofencing, users benefit from contextual notifications and brands benefit from increased customer retention and loyalty.
Geofencing can be implemented using GPS, Cellular or WiFi information to create and manage geofences.
While beacons deliver a rich contextual native app experience, there is hardware involved. Geofencing does not require any hardware except the user’s smartphone and can be created with greater ease. With beacons, it is an added step to keep changing the range or the arrangement of beacons with respect to each other. Geofences can be edited remotely and in real time making it the perfect solution for marketing on the go. In fact, you can even use beacons and geofencing in tandem.
Geofencing relies on Location Services and this naturally brings up privacy concerns. By empowering the customer to share their location with you by explaining what you intend to do with the data and keeping their data safe, companies can offer a rich location-based experience.
Look for easy management of your geofences and the ability to create, manage and run campaigns seamlessly. Beaconstac’s Geofencing solution offers all that and more. The powerful dashboard offers robust analytics which is key to understanding the consumer and offering personalized experiences.
Do you have a brick and mortar location? Do your clients have a physical store? If the answer to either of these questions is yes, then geofencing is definitely for you.
Geofencing may use a combination of GPS, cellular data and WiFi data for accuracy. Geofencing is very accurate up to 100-200 meters. Geofencing may not work reliably if you’re inside a skyscraper due to GPS inaccuracies. This is where BLE beacons can help.
This event is triggered when a user leaves a particular geofence. Geofencing allows an admin to set up triggers so that when a device enters or exits, a notification can be sent to the user.
There are plenty of brands and businesses that use geofencing in their apps but here are 5 of the most popular ones:
Get on our Premium or higher plan and get unfettered access to the Geofencing SDK. To get started with geofencing, you will have to integrate this SDK in your app.
You can create up to 20 geofences. Since you can edit these geofences in real time and remotely, you can fine-tune these geofences as many times as you like.
Yes. You need an app to integrate our geofencing SDK. This can be your brand app or a local app that you can partner with.
You can use our DIY app building platform partner, Shoutem to create your app. Shoutem allows you to create apps across different verticals and you can simply integrate our geofencing SDK on the platform. KNOW MORE