Location QR codes are the most efficient way to drive footfalls, make navigation easier, help attendees RSVP instantaneously.
A lot of revenue is spent on advertising the new store location - TV, print, OOH (Out-of-Home) and online advertisements. Barring online advertisements, all other forms of advertisements cannot offer navigation to the user which is crucial in today’s age. Whether you create a Google Maps QR code or a Waze QR code, providing the exact directions ensure you have more customers filing up outside your store.
Some franchises and chains offer a special discount at one location but not at the others which can lead to confusion for the customer expecting a discount. By adding a location QR code to the marketing material, customers can drive to the right store location.
For students at a large new campus, the campus map can be quite daunting to master. Instead of confusing directions and signboards, replace the arrow signs with QR codes that students can scan to arrive at the desired building.
For a potential buyer, some key factors include the distance from work and school and nearest amenities. Offer QR codes on signage, marketing material, bench advertisements to allow buyers to find the perfect house.
As soon as guests receive wedding invitations, they look up the venue to see if they can make it. Make it easier for them by adding a Location QR code in the invitation so that they can scan and instantaneously see how far they are from the wedding venue.
Add a Location QR code onto the food packaging so that consumers can scan and verify where a particular ingredient originated from.
Apart from catering to consumer needs, location QR codes are an efficient way to get more customers into the store.
What happens when consumers see your print advertisement but do not convert? With online advertisements, it is easy to set up retargeting and up those conversion rates but normal advertising material doesn’t have the same features. With location QR codes, businesses can leverage print advertising and retarget consumers online. This is possible with Beaconstac’s intuitive dashboard that only requires you to input the Facebook Pixel ID or Google Conversion ID and start retargeting every consumer that scans the location QR code.
Beaconstac’s advanced analytics allow businesses to see not only how many consumers have scanned the QR code but also the time, location and data of the scan. This allows marketers to fine-tune campaigns in real time.
STEP 1: Sign up for the 14 day trial on Beaconstac’s QR code generator
STEP 2: Select the ‘Location’ QR code
STEP 3: Search for the location you want to make the QR code for
STEP 4: Customize the QR code
STEP 5: Test and download it in EPS, SVG, PDF or PNG. You can also save it for later or print it
Google Maps is incredibly popular beating Waze and Maps by Apple. According to the Manifest, 67% of consumers use Google Maps. Waze is only used by 12% of users.
It is incredibly simple for a user to scan the code.
Let’s say, you want to offer more information to the user apart from directing them to the store location. Perhaps, you want to add a coupon code, a call button or another CTA.
You can do that with Beaconstac’s intuitive QR code solution.
Waze, unlike Google Maps, has built a culture of user engagement. There are 110 million monthly active users on the app.
A Waze QR code opens up the Waze app on the smartphone with directions to the particular location. If the app is not installed, then the browser version of Waze is opened.
23.3 million monthly users use Maps on their iOS devices. You can also create an Apple Maps QR code to share in a similar fashion.
If the Maps is available on the iPhone, the QR code will open up the address in the map. Otherwise, it will take you to the browser version of Maps.