Location QR codes are the most efficient way to drive footfalls and here’s how:
A lot of revenue is spent on advertising the new store location - TV, print, OOH (Out-of-Home) and online advertisements. Barring online advertisements, all other forms of advertisements cannot offer navigation to the user which is crucial in today’s age. Whether you create a Google Maps QR code or a Waze QR code, providing the exact directions ensure you have more customers filing up outside your store.
Some franchises and chains offer a special discount at one location but not at the others which can lead to confusion for the customer expecting a discount. By adding a location QR code to the marketing material, customers can drive to the right store location.
Apart from catering to consumer needs, location QR codes are an efficient way to get more customers into the store.
What happens when consumers see your print advertisement but do not convert? With online advertisements, it is easy to set up retargeting and up those conversion rates but normal advertising material doesn’t have the same features. With location QR codes, businesses can leverage print advertising and retarget consumers online. This is possible with Beaconstac’s intuitive dashboard that only requires you to input the Facebook Pixel ID or Google Conversion ID and start retargeting every consumer that scans the location QR code.
Beaconstac’s advanced analytics allow businesses to see not only how many consumers have scanned the QR code but also the time, location and data of the scan. This allows marketers to fine-tune campaigns in real time.
STEP 1: Choose a QR code generator
STEP 2: Enter the URL of Google Maps, Waze or Apple Maps
STEP 3: Customize and generate the QR code
STEP 4: Test the QR code
STEP 5: Download it in EPS, SVG or PNG
Google Maps is incredibly popular beating Waze and Maps by Apple. According to the Manifest, 67% of consumers use Google Maps. Waze is only used by 12% of users.
It is incredibly simple for a user to scan the code.
Let’s say, you want to offer more information to the user apart from directing them to the store location. Perhaps, you want to add a coupon code, a call button or another CTA.
You can do that with Beaconstac’s intuitive QR code solution.