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Beacons are no longer a technology of the future
Retailers will give customers more payment options
Loyalty programs will see a major overhaul
Click-and-collect initiatives will become more common
Interactive in-store retail technology will gain momentum
Loyalty programs
On-demand sales staff
Proximity Payments
Product recommendations
Agencies will turn traditional marketing assets into digital experiences
Mobile proximity will become the fastest growing piece in mobile ad spending in 2016
Agencies will strive hard to increase the impact
of mobile advertising
Digital signage
In-store retargeting
Omni-channel analytics
Customized creative content
Gamification elements such as iBeacon scavenger hunts will become more common
Beacons will be used to enhance event features such as contact exchange, exhibitor information, maps and more
Event producers will continue to explore iBeacon technology to add more value to their events
Event organizers will capture real-time information during events. These insights will help deliver useful tools that will be valuable long after the event ends
Indoor navigation
Frictionless check-in
Networking platforms
Real-time feedback
