QR Codes on flyers are essentially QR Codes printed on a flyer that lead the user to a designated URL. Flyer QR Codes can be a great tactic to boost your print marketing efforts as these codes can redirect potential customers to a promotional campaign, help increase in-store traffic for your business, and provide scan analytics to optimize marketing campaigns.
You can create and put a QR Code on a flyer in 8 easy steps:
Select a QR Code generator that allows you to create QR Codes easily and efficiently. Beaconstac’s QR Code generator does not ask you for any information and allows you to create and use QR Codes for free.
You can have a custom landing page, vCard, offer coupon, predefined texts and emails or even a social media QR Code to print on your flyer.
Enter the correct details in the QR Code generator. For instance, if you want to create a vCard code, enter the name and contact details in the QR Code generator.
Use Beaconstac’s QR Code generator to completely customize your QR Code. You can change the background and foreground color and add your logo to the QR Code. A colorful QR Code not only attracts users but also helps you reinforce your branding.
The information encoded in a static QR Code cannot be changed once you create it. This means if your offer code changes, you need to create a new QR Code or say your store relocates, you need a new vCard QR Code. There is an easy way out of this.
Just use dynamic QR Codes. A dynamic QR Code is ever-evolving and keeps up with your changing needs. Whether you want to display different information during the day, week, or month, a dynamic QR Code has got you covered.
Click on ‘Generate’ when you are satisfied with the QR Code. You can now test it on your smartphone to ensure the links are encoded correctly.
You can choose the PNG, SVG, or EPS format to download your QR Code. You can then place the QR Code on your flyer and print it out.
You can track the number of QR Code scans with Beaconstac effectively allowing you to fine-tune your campaign in real-time if needed. Integrate Google Analytics through the Beaconstac dashboard to get deeper insights into your audience.
Are you also looking to create QR Codes for brochures to improve the efficacy of your marketing material?
Here is a quick guide on how to design and create QR Codes for brochures.
Your QR Code flyer should consist of the following elements:
Looking for the best practices to put QR Codes on your posters? Check this guide out!
QR Codes on flyers are an effective way to track your marketing efforts. You can track the number of scans and get insights into your target audience that is impossible with regular print material.
Flyers and brochures are often used interchangeably. However, they are not the same thing. A flyer is a channel of proximity marketing often distributed in the vicinity of the business’s physical location. A brochure, on the other hand, is handed out at events, store locations, or expos.
Flyers are typically a single sheet that is unfolded. Generally printed on 8.5” x 11”, flyers usually are printed on only one side.
A brochure can have the same specification but there is information on both sides. The weight of the paper used in brochures is also heavier.
Flyers are meant for single-use and distributed freely whereas brochures are only given out when a lead seems genuinely interested.
You can easily create a QR Code flyer for your business using existing flyer templates online. We recommend trying out these free websites for creating QR Code flyer templates -
Absolutely! QR Codes on real estate flyers can be a great way for realtors to engage better with potential clients and improve conversion rates. Real estate agents can use QR Codes on flyers to share video tours of available properties using video QR Codes, instantly share contact details using vCards, and much more.
Scanning a QR Code on a flyer is extremely simple. Open your smartphone camera, point it towards the QR Code, and click the corresponding link that will pop up at the top of your screen so you can be redirected to the destination URL
In case you’re using a phone with an Android version below Android 8 or an iOS version below iOS 11, check out this guide to selecting the best QR Code scanner app.
Absolutely! In fact, surveys via QR Codes on flyers act as a great way to connect the offline and online worlds. Use flyer QR Codes to collect customer responses to optimize your marketing campaigns, and reward your customers in return.
Yes! You can use event QR Codes on flyers to share with people the details (time, date, venue, etc.) about your upcoming events. All people need to do is scan the flyer QR Code and save these details on their smartphones with just a single click.
Here are some of the best apps that can help you easily create flyers with QR Codes -
Enhance your credibility by adding QR Codes on business cards that lead to your work samples, websites or social media profile.
Get increased social media visibility & engagement by using QR Codes on websites. Bookmarking your website made easier with QR Codes.
Incorporate QR Codes on brochures to display your product listing and how-to videos, or share coupon codes and contact details.
QR Codes on product packaging assist in effortless re-ordering of products and keep your customers coming back.
Boost your in-store traffic by sticking QR Code posters on store window display and adding a compelling call-to-action.
With QR Codes on billboards & banners, you can help customers navigate to your store & advertise new launches.
Improve in-store and post-purchase engagement by printing QR Codes on product labels, signage, print marketing or in-store.