You can create a QR Code on a flyer in 8 easy steps:
Select a QR Code generator that allows you to create QR Code easily and efficiently. Beaconstac’s QR Code generator does not ask you for any information and allows you to create and use QR Codes for free forever.
You can have a custom landing page, vCard, offer coupon, predefined texts and emails or even a social media QR Code to print on your flyer.
Enter the correct details in the QR Code generator. For instance, if you want to create a vCard code, enter the name and contact details in the QR Code generator.
Use the Beaconstac’s QR Code generator to completely customize your QR Code. You can change the background and foreground color and add your logo to the QR Code. A colorful QR Code not only attracts users but it also helps you reinforce your branding.
The information encoded in a static QR Code cannot be changed once you create it. This means if your offer code changes, you need to create a new QR Code or say your store relocates, you need a new vCard QR Code. There is an easy way out of this.
Just use dynamic QR Codes. A dynamic QR Code is ever-evolving and keeps up with your changing needs. Whether you want to display different information during the day, week or month, a dynamic QR Code has got you covered.
Click on ‘Generate’ when you are satisfied with the QR Code. You can now test it on your smartphone to ensure the links are encoded correctly.
You can choose the PNG, SVG or EPS format to download your QR Code. You can then place the QR Code on your flyer and print it out.
You can track the number of QR Code scans with Beaconstac effectively allowing you to fine-tune your campaign in real time if needed. Integrate Google Analytics through the Beaconstac dashboard to get deeper insights into your audience.
Your QR Code flyer should consist of the following elements:
QR Codes on flyers are an effective way to track your marketing efforts. You can track the number of scans and get insights into your target audience that is impossible with regular print material.
Flyers and brochures are often used interchangeably. However, they are not the same thing. A flyer is a channel of proximity marketing often distributed in the vicinity of the business’s physical location. A brochure, on the other hand, is handed out at events, store locations or expos.
Flyers are typically a single sheet which is unfolded. Generally printed on 8.5” x 11”, flyers usually are printed on only one side.
A brochure can have the same specification but there is information on both sides. The weight of the paper used in brochures is also heavier.
Flyers are meant for single use and distributed freely whereas brochures are only given out when a lead seems genuinely interested. You can also create QR Codes for brochures to improve the efficacy of the marketing material. Here is a quick guide on how to design and create QR Codes for free for brochures.