QR codes on flyers: Create free QR codes online

• Contents
Create QR codes
Design QR codes
Use cases
Advantages
Flyers & Brochures
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How do I create a QR code for a flyer?

You can create a QR code on a flyer in 8 easy steps:

1. Choose a QR code generator
2. Choose the type of QR code you want
3. Enter the information required to display the content
4. Customize the QR code
5. Select static or dynamic QR code
6. Generate and test the QR code
7. Download it in the required format
8. Track and analyze QR code scans

STEP 1: Choose a QR code generator

Select a QR code generator that allows you to create QR code easily and efficiently. Beaconstac’s QR code generator does not ask you for any information and allows you to create and use QR codes for free forever.

STEP 2: Choose the type of QR code you want

You can have a custom landing page, vCard, offer coupon, predefined texts and emails or even a social media QR code to print on your flyer.

What are the different types of QR code available?

STEP 3: Enter the information required to display the content

Enter the correct details in the QR code generator. For instance, if you want to create a vCard code, enter the name and contact details in the QR code generator.

STEP 4: Customize the QR code

Use the Beaconstac’s QR code generator to completely customize your QR code. You can change the background and foreground color and add your logo to the QR code. A colorful QR code not only attracts users but it also helps you reinforce your branding.

STEP 5: Select static or dynamic QR code

The information encoded in a static QR code cannot be changed once you create it. This means if your offer code changes, you need to create a new QR code or say your store relocates, you need a new vCard QR code. There is an easy way out of this.

Just use dynamic QR codes. A dynamic QR code is ever-evolving and keeps up with your changing needs. Whether you want to display different information during the day, week or month, a dynamic QR code has got you covered.

Learn more about dynamic QR codes

STEP 6: Generate and test the QR code

Click on ‘Generate’ when you are satisfied with the QR code. You can now test it on your smartphone to ensure the links are encoded correctly.

Learn how to scan QR codes on iPhones and Android smartphones

STEP 7: Download it in the required format

You can choose the PNG, SVG or EPS format to download your QR code. You can then place the QR code on your flyer and print it out.

STEP 8: Track and analyze QR code scans

You can track the number of QR code scans with Beaconstac effectively allowing you to fine-tune your campaign in real time if needed. Integrate Google Analytics through the Beaconstac dashboard to get deeper insights into your audience.

Buy QR code solution to get access to advanced features

What should I put on my QR code flyer?

Your QR code flyer should consist of the following elements:

1. A compelling and catchy title: Use something that draws your consumers’ attention.
2. Short description of the offering: Enlighten your customers about what you are offering
3. The appropriate QR code: Use the right custom QR code to target your audience. For instance, if your aim is to generate engagement use a YouTube QR code to display your product advertisement or a vCard QR code if you wish for consumers to get in touch faster.

How do I use QR codes on flyers?

1. Get consumers to give you a missed call: Missed call marketing is one way to get new customers to learn more about your business and services. You can use a QR code to get customers to give you a call. This is also a good way to generate new leads.
2. Increase in-store traffic: If you have a new store opening up, use a Google Maps QR code to allow consumers to navigate to your store.
3. Send emails to customers support: Instead of typing out an email to support, you can have customers send a predefined email with the receiver already in place to ensure faster support.
4. Deliver coupon codes: 86% of households look for coupons on a daily basis. Use flyers to deliver smart coupon codes. When consumers scan these, they can be driven to the online store with the coupon code already applied at checkout.

Why are QR codes on flyers so effective?

QR codes on flyers are an effective way to track your marketing efforts. You can track the number of scans and get insights into your target audience that is impossible with regular print material.

1. QR codes increase engagement rates: Consumers are generally curious about QR codes and scan them when they come across a QR code. By adding a QR code on your flyer, you ensure higher engagement rates.
2. Tracking scans and analytics: With QR codes, you can track the time, location and date of scan using the Beaconstac’s intuitive dashboard.
3. Retargeting online on Facebook and Google: Beaconstac’s QR code solution also allows you to retarget consumers who have scanned your QR code. According to a comScore Study, the CTR of a retargeted advertisement is 10x that of a regular advertisement. Retargeting also subconsciously reinforces your branding in a consumer’s mind making them all the more likely to purchase from you.

What is the difference between flyers and brochures?

Flyers and brochures are often used interchangeably. However, they are not the same thing. A flyer is a channel of proximity marketing often distributed in the vicinity of the business’s physical location. A brochure, on the other hand, is handed out at events, store locations or expos.

Flyers are typically a single sheet which is unfolded. Generally printed on 8.5” x 11”, flyers usually are printed on only one side.

A brochure can have the same specification but there is information on both sides. The weight of the paper used in brochures is also heavier.

Flyers are meant for single use and distributed freely whereas brochures are only given out when a lead seems genuinely interested. You can also create QR codes for brochures to improve the efficacy of the marketing material. Here is a quick guide on how to design and create QR codes for free for brochures.