QR code on product packaging: Increase in-store and post-purchase engagement

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How to create a QR code on product packaging

How to create QR codes for product packaging

You can create QR codes in 8 easy steps:

  1. Choose a QR code generator
  2. Select the type of QR code
  3. Enter the relevant information
  4. Choose between static and dynamic
  5. Customize it with colors and logo
  6. Generate and test the QR code
  7. Download the QR code in PNG, SVG or EPS
  8. Analyze and track scans
Get your own codes for product packaging

Why is a QR code on product packaging so effective?

Since scanning a QR code does not take more than a couple of seconds, it is very simple to use QR codes to disseminate information to the consumer.

  1. Offer product information and specifications
  2. Deliver coupons and relevant deals
  3. Boost app downloads
  4. Deliver product videos
  5. Increase post-purchase engagement by allowing customers to re-order
  6. Help instant checkouts with ‘scan-and-go’
  7. Drive missed call marketing

What sort of product packaging can you put QR codes on?

  1. Primary Packaging:

    This is the packaging that the product comes in. The packaging could be anything from paper, carton, cardboard, plastic to glass and metal. These labels include a list of ingredients which is mandatory in the US for GMO products, date of expiry and any allergen information. These can be made colorful and alluring to make users want to scan the QR code. Include a video QR code, Social Media QR codes or a Website QR code here. You can also use primary packaging QR codes to allow consumers to add the product to their cart while shopping for instant checkouts.
  2. Secondary Packaging:

    This packaging is what the product comes in. For instance, the box that houses your medicines, shampoo or makeup. This type of packaging also needs information such as product specifications, how-to-guides and best-buy dates. You can use URL QR codes, Social Media QR codes, PDF QR codes or YouTube QR codes here to disseminate such information.
  3. Tertiary Packaging:

    This is usually the boxes and crates that more than one product ship in. This can still be used to reinforce the branding with a Website QR code.

Best practices to use QR codes on product packaging

  1. Add colorful QR codes:

    The more colorful and vibrant your QR codes are, the more people will scan it and engage with your product.
  2. Make sure it is scannable:

    Do not add colors that render the QR code scannable. Always test the QR code before printing it out on product packaging. Also, ensure that the QR code you print out is not too small to be scanned (at least 2 cm x 2 cm).
  3. Include a compelling CTA:

    Always add a CTA that makes consumers want to scan your QR codes.
  4. Focus on placement:

    Make sure your QR code is not placed on a fold or corner. It should be front and center and easy to spot.
Get your own codes for product packaging