Most QR codes can be tracked to show insights about time, location, date and device OS used to scan the code. These trackable QR Codes are dynamic QR codes associated with URL.
Beaconstac’s solution offers a powerful analytics dashboard and shows you the following data after tracking your QR Codes:
You can also integrate Google Analytics into your QR Code solution to get more insights into the audience such as:
Demographics of the user who scanned the QR Code
System used to scan the QR Code
Mobile used to scan the QR Code
You need to buy the QR code solution that starts at $8/month for a yearly plan. This will give you access to the dashboard that will allow you to start tracking your QR code campaigns.
Select a custom date range on the dashboard to see all your QR code analytics.
You can also export the analytics data to a CSV and analyze your campaigns in further detail. The CSV sheet will allow you to see how your campaigns are performing on an hourly basis.
Not only do you get analytics on the dashboard, but you can also integrate your QR code campaigns with Google Analytics. Google Analytics allows you to get more insights into your audience - desktop or mobile, demographics data and the customer journey.
Insert the Google Analytics code into your Beaconstac account
On the Beaconstac dashboard
While most of the information is available on the Beaconstac dashboard, Google Analytics allows you to see an overview of your entire website. Google Analytics lets you see:
Integrating Google Analytics in the dashboard allows to map out the entire customer journey and make changes to your QR code campaigns in real time remotely.
What if you could reach users that saw your campaign but did not convert? Now you can! The Beaconstac dashboard offers retargeting online on Facebook and Google. All you need is the Google Conversion ID and Facebook Pixel ID and insert it in a particular campaign.
How does retargeting work?
As long as your QR code is dynamic, you can track your QR code. Here is a list of all the different types of QR code you can track:
Yes. Dynamic QR codes can be tracked on the Beaconstac dashboard and Google Analytics.
Use the link to the QR code to create a new property and insert the tracking code in the Beaconstac dashboard.
You can find all the QR Codes you create on the dashboard.
No. You cannot track Static QR Codes. If it is a URL type Static QR Code, then you can connect Google Analytics to view the analytics there.