Trackable QR Codes
Most QR codes can be tracked to show insights about time, location, date and device OS used to scan the code.
These trackable QR Codes are dynamic QR codes associated with URL.
Beaconstac’s solution offers a powerful analytics dashboard and shows you the following data after tracking your QR Codes:
- 1. The Number of Scans
- 2. Unique Visitors
- 1. The top 5 best performing QR Code campaigns
- 2. The top 5 under-performing QR Code campaigns
- 1. Overview of scans by location
- 2. Aggregate Scan Details*
- 3. Individual Scan Details*
- *All these reports can be exported as a .xls file
- 1. Track the type of QR Code campaign that is yielding the most results
You can also integrate Google Analytics into your QR Code solution to get more insights into the audience such as:
- 1. The interests of the user who scanned the QR Code
- 2. New User vs Returning User
- 3. Engagement – Duration of visit, sessions, page views
Demographics of the user who scanned the QR Code
- 1. Native Language
- 2. The country
- 3. The city
- 4. The age
- 5. Gender
System used to scan the QR Code
- 1. Browser used
- 2. Operating System used
- 3. The service Provider
Mobile used to scan the QR Code
- 1. Operating System used
- 2. Service Provider
- 3. Screen Resolution of the phone used
How to Track QR Codes?
You need to
buy the QR code solution
that starts at $5/month for a yearly plan.
This will give you access to the dashboard that will allow you to start tracking your QR code campaigns.
Tracking and Analytics
Select a custom date range on the dashboard to see all your QR code analytics.
- Number of scans:
You can see the number of scans per QR Code and the total
number of scans for all the QR code campaigns combined.
- Best performing QR code:
You will get data regarding which QR code campaign is performing well.
You can select a custom date range to interpret this data.
- Time of scan:
Learn when your QR code was scanned.
This will help you fine-tune your campaigns. If you see the number of scans increasing during a particular
you can easily switch up your campaigns in real time.
- Location of scan:
If you are running multiple campaigns all across the city or country,
you can see which locations are thriving and tailor your campaigns accordingly. You can also see the exact GPS location of the person scanning the QR Code if you enable it.
- Device OS:
Check which OS is scanning your QR code more in
order to customize the experience for the particular OS.
You can also export the analytics data to a CSV and analyze your campaigns in further detail.
The CSV sheet will allow you to see how your campaigns are performing on an hourly basis.
Google Analytics Integration
Not only do you get analytics on the dashboard, but you can also integrate your QR code campaigns with
Google Analytics allows you to get more insights into your audience - desktop or mobile,
demographics data and the customer journey.
How to Integrate with Google Analytics
Do you need Google Analytics integration?
While most of the information is available on the Beaconstac dashboard,
Google Analytics allows you to see an overview of your entire website. Google Analytics lets you see:
- Number of visitors
- Device used - OS and desktop/mobile
- Browser used
- Demographics of visitors
- Referral Sites
- PPC campaigns
- Best performing keywords
- User behavior
Integrating Google Analytics in the dashboard allows
to map out the entire customer journey and make changes to your QR code campaigns in real time remotely.
Using trackable QR Codes to retarget users on Google and Facebook
What if you could reach users that saw your campaign but did not convert? Now you can!
The Beaconstac dashboard offers retargeting online on Facebook and Google.
All you need is the Google Conversion ID and Facebook Pixel ID and insert it in a particular campaign.
How does retargeting work?
- STEP 1: Create a Google or Facebook Ad
- STEP 2: Copy the Facebook Pixel ID or Google Conversion ID
- STEP 3: Paste it in the Beacnstac dashboard on a particular campaign under ‘Tracking’
- STEP 4: Users who scan the QR code will be added to a remarketing list
- STEP 5: Depending on the type of ad you are running on Google,
they will see your ad either in search results, or the display network.
On Facebook, they will see your advertisement in their news feed.
Types of trackable QR codes
As long as your QR code is dynamic, you can track your QR code.
Here is a list of all the different types of QR code you can track:
- Website QR code
- Facebook QR code
- vCard QR code
- Google Maps QR code
- Video QR Code
- Any type of URL QR code
QR Code Tracking - FAQs
Can QR codes be tracked?
Yes. Dynamic QR codes can be tracked on the Beaconstac dashboard and Google Analytics.
How do I track a QR code on Google Analytics?
Use the link to the QR code to create a new property and insert the tracking code in the Beaconstac dashboard.
How do I find a QR Code?
You can find all the QR Codes you create on the dashboard.
Can I track Static QR Codes?
No. You cannot track Static QR Codes. If it is a URL type Static QR Code, then you can connect Google Analytics to view the analytics there.