QR Code tracking: Get real-time scan insights for trackable QR Codes

QR Code Tracking for your QR Codes

What is QR Code tracking?

QR Code tracking is the process of monitoring QR Code scan performance and user insights. Learn how many users scanned the QR Code, who were they, where were they located, which device did they use, and how did they behave. Only dynamic QR Codes are trackable and once a user visits the URL, device, browser and OS information along with when they scanned the QR Code is logged.

How does QR Code tracking work?

QR Codes bridge the real and digital worlds. Tracking their performance is crucial for fine-tuning them and improving future campaigns. Most campaign owners, typically confuse QR Code’s performance tracking with tracking using QR Codes. Here’s how each scenario works -

What do you need for your QR Code to be trackable?

How to set-up QR Code tracking?

Levers of a powerful QR Code tracker

Picking a QR Code plan to enable QR Code tracking & reporting

Every business is different, and so are the requirements. Our plans are built for businesses of all sizes. Below is a detailed comparison of the kind of analytics and tracking insights you would get under each QR Code plan.

The factors you should consider while making a choice are - the expected scans on your QR Code, would you need scans by location (helpful for global businesses), are deep user insights important to your campaign, is a reporting system needed.

QR Code plans for QR tracking

Beaconstac & Google Analytics integration: Everything you need to know

Not only do you get analytics on the dashboard, but you can also integrate your QR Code campaigns with Google Analytics. Google Analytics allows you to get more insights into your audience - desktop or mobile, demographics data, and the customer journey.

How to integrate with Google Analytics

Do you need Google Analytics integration?

While most of the information is available on the Beaconstac dashboard, Google Analytics allows you to see an overview of your entire website. Google Analytics lets you see:

  1. Number of visitors
  2. Device used - OS and desktop/mobile
  3. Browser used
  4. Demographics of visitors
  5. Referral Sites
  6. PPC campaigns
  7. Best performing keywords
  8. User behavior

Integrating Google Analytics in the dashboard allows to map out the entire customer journey and make changes to your QR Code campaigns in real time remotely.

How does QR Code analytics help businesses grow?

QR Codes to track conversions for print media

A print media campaign is deemed successful only when your target audience takes action - from visiting your website, following on social media, or by downloading your app.

QR Codes make it possible.

To monitor your conversions for print media, log in to Beaconstac’s dashboard to track your campaign by the number of scans, location of scans, number of users, and even the type of devices used.

QR Code tracking helps you understand your target audience, analyze your top-performing campaign, and fine-tune the campaign based on the inputs received.

QR Codes to understand user behavior in real-time

Right from email marketing to offline marketing campaigns, it is imperative to understand user behavior. With QR Codes, you can analyze user behavior in real-time to either fine-tune, remove, or upgrade your existing marketing campaign.

QR Codes to project a store heatmap

Heatmap analytics allows you to grasp your visitors’ actions within your stores, which section of the store they are most interested in, what products they are interested in, and what receives the most traction.

Understanding a store’s heatmap allows you to learn more about user behavior, top-selling product, and also improve the aspects that push customers to buy.

Beaconstac’s QR Code analytics allows you to monitor the store’s heatmap by tracking the number of visitors that have scanned the QR Code, the location of the QR Code scanned, and even the device used.

QR Codes to retarget consumers

Irrespective of the type of business you own, you know how difficult it is to bring back customers who bounced. But, what if you could bring them back?

With Beaconstac’s QR Code tracking features, now retarget customers who scan your QR Codes to convert them into successful customers even after they have left your store.

Retarget them on Facebook and Google with the relevant marketing campaign and entice them to make a purchase!

QR Code tracking to increase social media footfall

QR Codes can be a great tool to gauge your target audience and increase your social media footfall. Make use of Beaconstac’s QR Code targeting features and set up split A/B testing to evaluate your audiences and assess their response to your content, CTAs, and other interactive media.

Make use of relevant social media QR Code, log in to Beaconstacs dashboard and carefully evaluate the metrics of your campaigns with the aid of Google Analytics to retrieve granular data about the campaign.

Fine-tune the campaign based on the inputs of your evaluation and thus, increase your social media footfall.

How are QR Codes used for tracking people and assets?

QR Codes for attendance tracking

Say goodbye to unsafe biometric attendance checking and introduce QR Codes to track attendance.

Track attendance of your employees in real-time with QR Codes. Embed QR Codes at either entrance or on ID cards, and once the QR Code is scanned, mark their respective attendance.

QR Codes for employee tracking

Tracking employees physically is not only unsafe but it can also lead to human error.

For offices and industries that occupy a large space especially, QR Codes for employee tracking can help spot a colleague or a manager to arrange a meeting easily.

Using Beaconstac’s analytics, track employees at regular intervals in real-time based on their recent scan, location, and time to keep track of an employee.

QR Codes for tracking inventory

Although barcodes are traditionally used to track inventory, they are not as easy to use as QR Codes.

QR Codes for inventory tracking can help warehouses track their inventory and products that are in transit by merely scanning the QR Code on shipping containers based on the last time it was scanned, the location of the scan, and even the time of the scan.

QR Codes for package tracking

Tracking packages with just a reference number can be tedious.

QR Codes make tracking packages a lot more efficient with Beaconstac’s analytics to help track packages in real-time by analyzing the last scan, time of the scan, and the location of the scan.

In addition, QR Codes for package tracking can be customized for different packages depending on the need, are easy to scan, and helps integrate it with product inventory systems.

QR Code for COVID tracking

With most countries across the globe re-opening, it is important to keep track of COVID-19 to prevent the mass spread of the virus.

Help fight the virus by embedding QR Code contact tracing forms at entry/exit points of a building and ensuring visitors fill the form. The forms can be later tracked based on the input received to separate healthy visitors from infected ones.

Make use of QR Codes to track COVID at apartments, communities, office buildings, and even restaurants and help the local authorities to track the heatmap of infected visitors and ones that are possibly exposed to the virus.

QR Code Tracking - FAQs

Can QR Codes be tracked?

Yes. Dynamic QR Codes can be tracked on the Beaconstac dashboard and Google Analytics.

How do I track a QR Code on Google Analytics?

Use the link to the QR Code to create a new property and insert the tracking code in the Beaconstac dashboard.

How do I find a QR Code?

You can find all the QR Codes you create on the dashboard.

Can I track Static QR Codes?

No. You cannot track Static QR Codes. If it is a URL type Static QR Code, then you can connect Google Analytics to view the analytics there.

How is Beaconstac’s QR Code tracking different from Bit.ly QR Code tracking?

QR Codes created with Bit.ly are restricted to reporting the number of scans. However, with Beaconstac in addition to scan tracking, you can analyze in-depth user behavior and break scans by location, time, and device.

Start managing your QR Code campaigns