QR Code tracking is the process of monitoring QR Code scan performance and user insights. Learn how many users scanned the QR Code, who were they, where were they located, which device did they use, and how did they behave. Only dynamic QR Codes are trackable and once a user visits the URL, device, browser and OS information along with when they scanned the QR Code is logged.
QR Codes bridge the gap between the physical and digital worlds. Tracking their performance is crucial for fine-tuning them and improving future campaigns. Most campaign owners, typically confuse QR Code’s performance tracking with tracking using QR Codes. Here’s how each scenario works -
With Beaconstac, every time a user scans a QR Code and successfully visits a webpage or PDF, the needle increments by one!
Simultaneously, the dashboard also captures the location and time of the scan and the device used to scan the QR Code. With our Google Analytics integration, you can also capture information about the user profile, but we’ll get to the specifics of it later in the guide.
The QR Code performance tracking is a quantitative measurement and displays insights as absolute numbers and percentages.
With the QR analytics engine, is it possible to identify users who scanned the QR Code? Yes, you can do that with web cookies and map them with other campaigns later.
Alternatively, businesses and organizations looking to power attendance systems and inventory management with QR Codes need to tie QR Codes with external systems. This external system could be a simple Beaconstac form or custom-made gated content.
When a user scans a QR Code, they are required to input details about themselves before proceeding to the next step. The form inputs are then captured on the Beaconstac dashboard for analysis.
To monitor QR Codes in real-time, you need access to the Beaconstac dashboard. To evaluate the dashboard, you can sign up for a free trial, or if you are ahead of the curve, Beaconstac offers multiple plans based on the size and requirements of a business. Get a QR Code plan for your needs.
Dynamic and trackable QR Codes are a powerful one-two punch! Most QR codes can be tracked to show insights about time, location, date, and the device OS used to scan the code. These trackable QR Codes are dynamic QR codes associated with URLs.
The primary benefit of creating a dynamic QR Code is the flexibility to update campaigns in real-time, without switching the QR Code.
On the other side of the spectrum are static QR Codes that are neither trackable nor editable.
Let’s begin with the pre-requisites! As discussed above, dynamic QR Codes fuel QR Code tracking. Here is a list of all the different types of QR Codes you can track:
To create a trackable QR Code,
To begin analyzing your QR Code’s performance, select a custom date range on the dashboard to see all your QR Code analytics.
You can see the number of scans per QR Code and the total number of scans for all the QR Code campaigns combined.
You will get data regarding which QR Code campaign is performing well. You can select a custom date range to interpret this data
Learn when your QR Code was scanned. This will help you fine-tune your campaigns. If you see the number of scans increasing during a particular time period, you can easily switch up your campaigns in real-time.
If you are running multiple campaigns all across the city or country, you can see which locations are thriving and tailor your campaigns accordingly. You can also use a QR Code for GPS tracking. All you need to do is enable the GPS option to see the exact location of the person scanning the QR Code.
Check which OS is scanning your QR Code more in order to customize the experience for the particular OS.
You can also export the analytics data to a CSV and analyze your campaigns in further detail. The CSV sheet will allow you to see how your campaigns are performing on an hourly basis.
QR Code analytics can be used for the optimization of campaigns and physical operations. Here are some of the most popular usage of QR Code scan analytics -
Beaconstac’s solution offers a powerful analytics dashboard and shows the following data after tracking your QR Codes:
You can also integrate Google Analytics into Beaconstac’s QR Code solution to get more insights into the audience such as:
Demographics of the user who scanned the QR Code
The system used to scan the QR Code
Mobile used to scan the QR Code
Beaconstac allows campaign managers to set SMS notifications every time a user scans a QR Code. In addition to that, we also send weekly performance reports to the account owner’s email address, so that you do not have to revisit the dashboard each time.
With our Beaconstac and Zapier integration, you can do a lot more. When a trackable QR Code is scanned, the QR Code analytics are sent to Zapier. Using Zapier, you can then send this data to any compatible app such as Google Sheets, Excel, Kissmetrics, Gmail, Mailchimp, or Slack.
Every business is different, and so are the requirements. Our plans are built for businesses of all sizes. Below is a detailed comparison of the kind of analytics and tracking insights you would get under each QR Code plan.
The factors you should consider while making a choice are - the expected scans on your QR Code, would you need scans by location (helpful for global businesses), are deep user insights important to your campaign, and is a reporting system needed.
Not only do you get analytics on the dashboard, but you can also integrate your QR Code campaigns with Google Analytics. Google Analytics allows you to get more insights into your audience - desktop or mobile, demographics data, and the customer journey.
STEP 3: Insert the Google Analytics code into your Beaconstac account.
On the Beaconstac dashboard,
While most of the information is available on the Beaconstac dashboard, Google Analytics allows you to see an overview of your entire website. You can view:
Integrating Google Analytics in the dashboard allows to map out the entire customer journey and make changes to your QR Code campaigns in real time remotely.
A print media campaign is deemed successful only when your target audience takes action - from visiting your website, following on social media, or by downloading your app.
QR Codes make it possible.
To monitor your conversions for print media, log in to Beaconstac’s dashboard to track your campaign by the number of scans, location of scans, number of users, and even the type of devices used.
QR Code tracking helps you understand your target audience, analyze your top-performing campaign, and alter it based on the inputs received.
Right from email marketing to offline marketing campaigns, it is imperative to understand user behavior. With QR Codes, you can analyze user behavior in real-time to either fine-tune, remove, or upgrade your existing marketing campaign.
Heatmap analytics allows you to grasp your visitors’ actions within your stores, which section of the store they are most interested in, what products they are interested in, and what receives the most traction.
Understanding a store’s heatmap allows you to learn more about user behavior, identify the top-selling products, and also improve the aspects that push customers to buy.
Beaconstac’s QR Code analytics allows you to monitor the store’s heatmap by tracking the number of visitors that have scanned the QR Code, the location of the QR Code scanned, and the device used.
Irrespective of the type of business you own, you know how difficult it is to bring back customers who bounced. But, what if you could bring them back?
With Beaconstac’s QR Code tracking features, you can retarget customers who scanned your QR Codes to convert them into successful customers even after they have left your store.
Retarget them on Facebook and Google with the relevant marketing campaign and entice them to make a purchase!
QR Codes can be a great tool to gauge your target audience and increase your social media footfall. Make use of Beaconstac’s QR Code targeting features and set up split A/B testing to evaluate your audiences and assess their response to your content, CTAs, and other interactive media.
Make use of a relevant social media QR Code, log in to Beaconstac’s dashboard and carefully evaluate the metrics of your campaigns with the aid of Google Analytics to retrieve granular data about the campaign.
Modify the campaign based on the inputs of your evaluation and thus, increase your social media footfall.
Say goodbye to unsafe biometric attendance checking and introduce QR Codes to track attendance.
Track attendance of your employees in real-time with QR Codes. Embed QR Codes at either the entrance or on ID cards. Once the QR Code is scanned, mark their respective attendance.
Tracking employees physically is not only unsafe but it can also lead to human error.
For offices and industries that occupy a large space especially, QR Codes for employee tracking can help spot a colleague or a manager to arrange a meeting easily.
Using Beaconstac’s analytics, track employees at regular intervals in real-time based on their recent scan, location, and time.
Although barcodes are traditionally used to track inventory, they are not as easy to use as QR Codes.
QR Codes for inventory tracking can help warehouses track their inventory and products that are in transit by merely scanning the QR Code on shipping containers based on the last time it was scanned, the location of the scan, and even the time of the scan.
Tracking packages with just a reference number can be tedious.
QR Codes make tracking packages a lot more efficient with Beaconstac’s analytics to help track packages in real-time by analyzing the last scan, the time of the scan, and its location.
In addition, QR Codes for package tracking can be customized for different packages depending on the need, are easy to scan, and can be integrated with product inventory systems.
With most countries across the globe re-opening, it is important to keep track of COVID-19 to prevent its mass spread.
Help fight the virus by embedding QR Code contact tracing forms at entry/exit points of a building and ensuring visitors fill the form. The forms can be later tracked based on the input received to separate healthy visitors from infected ones.
Make use of QR Codes to track the spread of COVID at apartments, communities, office buildings, and restaurants to help the local authorities track the heatmap of infected visitors and ones that are possibly exposed to the virus.
Yes. Dynamic QR Codes can be tracked on the Beaconstac dashboard and Google Analytics.
Use the link to the QR code to create a new property and insert the tracking code in the Beaconstac dashboard.
Upon scanning, only the user’s device type is logged, along with the location and time.
This is currently not possible. Apple’s camera app does not keep a history of previously scanned QR Codes.
You can find all the QR Codes you create on the dashboard.
No. You cannot track Static QR Codes. If it is a URL type Static QR Code, then you can connect Google Analytics to view the analytics there.
QR Codes created with Bit.ly are restricted to reporting the number of scans. However, with Beaconstac, in addition to tracking scans, you can analyze in-depth user behavior and break scans by location, time, and device.