There are 4 different types of QR codes:
a. URL QR Code
b. PDF QR Code
c. Image gallery QR Code
d. vCard QR Code
e. Google Maps QR code
Out of the many different types of QR code available, it can be quite hard to choose the right QR code for your use case. You can explore the various types of QR codes listed down below and take a look at the QR code examples mentioned along with each type. You can always use a combination of several types of QR code and track them to see which ones work best for your campaign.
Looking to leverage offline footfalls to drive online traffic? Webpage QR codes can help achieve your goal. Generate a QR code with any website URL. This could be -
Sharing Google maps location often makes it easier and more convenient for consumers to walk to your business location. Copy the link of your Google Maps location and paste it in the generator to create a Google Maps QR code.
You can also use Beaconstac’s markdown cards. Beaconstac markdown cards have the ability to search for your business location and embed a Google Maps location.
Visitors can scan the QR code and access your business webpage with Google Maps navigation.
Waze is the second most popular app in the US. You can create a Waze QR code the same way as a Google Maps QR code. Copy the link of the location and paste it in the QR code generator. If the end user has the Waze app, the link will open up in the app. Otherwise, the link will open up in the browser.
Input all contact details in a single place, on the Beaconstac QR code generator, and generate a vCard QR code. Use this QR card to share your personal details with your clients, at events, or with potential buyers.
Use a vCard QR code to share your name/business name, phone number, email address, business location, social media profiles and more. The advantages of sharing vCard QR codes vs classic business cards are -
Most businesses have multiple social media accounts - Facebook, Twitter, Pinterest, Google+, Linkedin and Instagram. Display all your social media channels in one place and let your customers choose where they want to get in touch with you.
You can use Social Media QR codes to promote your channels on
Create a Facebook QR code for your profile, page or allow users to check-in seamlessly. QR codes for Facebook can help you connect with users without creating confusion if there are two businesses with similar names or stores in different locations.
Spruce up your professional network with LinkedIn QR codes. You can generate a QR code for your profile or page with Beaconstac’s QR code generator. The LinkedIn QR code helps you connect with professionals instantly and can be a valuable addition on business cards.
Instagram has its own version of QR codes also known as Nametags. Instagram Nametags allow you to follow or browse through someone’s profile instantly. This is a time saver given the number of accounts with a similar handle. Instead of Nametags, you can also use a QR code generated with the URL of a profile or page.
Pinterest’s boards can also be accessed with a QR code or Pinterest’s Pincodes. The Pinterest app allows you to scan QR codes and save pins or follow boards instantly.
Snapchat’s Snapcodes allow users to perform a similar task - follow users or business profiles. QR Codes cannot be used for links within the app but can be used to direct you to a profile.
Delivering PDFs as resources are beneficial for a whole host of reasons - they have a low overhead cost, the content is flexible and they can be an excellent guide.
Help consumers make smarter choices by delivering relevant documentation for the same. These could be case studies, step-wise tutorials, detailed product brochures, magazines and catalogs.
You can convert PDF to QR codes for the following -
Create a single QR code for different app stores - Apple App Store, Google Play and Windows App Store. Here’s how app download QR code works -
These scan codes can be used to promote app download from in-store footfalls, email list, website traffic and other relevant offline and online channels.
Engage with your consumers with video QR codes. From How-to videos to interesting tutorials and product advertisements, Video QR codes can help you improve in-store customer experience. You can link videos from YouTube, IGTV, Vimeo or any other URL that contains the video.
Place a QR code where it matters -
Allow users to open up an entire image gallery with a single QR code. This can be used by realtors for virtual tours, retailers to show off the new season collection or by car dealerships to showcase all available cars.
Upsell your products by including an Image Gallery QR code on -
Use Coupon QR codes to allow shoppers to redeem coupons digitally instead of carrying around tons of paper coupons. This cuts down on wait times at checkout and allows for a seamless shopping experience. Coupon QR codes can also be used to redirect shopper to use the online store with the coupon code already applied.
Use the Coupon QR code at -
A plain Text QR code can be used in several different ways. From educational institutes using it to allow students to cross-check their answers to retailers using it to provide additional information about the origin of a product, plain Text QR code are ubiquitous.
Place plain text QR codes in -
Implement customer-backed inventory or use customer reviews to attract new customers with Rating and Feedback QR codes. Use the QR code to direct customers to fill out a quick feedback form or voice their opinion on social media platforms.
Place a Rating and Feedback QR code on -
Make it easier for event attendees to add your event to their calendar, offer exclusive details, navigation and the chance to buy VIP passes all with a single QR code. You can use QR codes at the event to offer exclusive content, deals or make cashless payments.
Use an Event QR code at -
There are several platforms that allow users to send and receive money and make payments using QR codes.
You can use Payment QR codes at -
Paytm allows you to scan QR codes to make payments through the Paytm app. Once the QR code is identified by the app, you can select the amount of money that you want to send. The app now has interoperability allowing you to scan any QR code and make the payment through Paytm.
Just like Paytm’s QR codes, PhonePe also enables users to make transactions using QR codes. Scan the QR code through the PhonePe app and send or receive money or make payments at merchants that support PhonePe.
BHIM UPI also allows users to make payments at verified merchants or send money to anyone who has a UPI ID using the BHIM UPI that scans QR codes.
PayPal has also joined ranks with local digital wallets and introduced a new way to make cashless transactions. Every account has a QR code that can be shared to receive payments and the app scans PayPal QR codes to send money as well.
Google’s UPI app also allows users to scan QR codes to send money or make transactions at verified merchants.
Even crypto enthusiasts use QR codes to make payments because of how secure QR codes are. The private address of the Bitcoin wallet is stored in the QR code.
Use QR Codes to make calls without having to dial the numbers manually. These Call QR Codes can be placed on billboard advertisements, inside stores to help shoppers get in touch with salespersons or on products to allow customers to get in touch with customer support instantly.
Use QR codes to send messages, drive users to the inbox or open up a desktop version of the mobile messaging platform.
You can use QR codes to send a pre-defined text message. This can be used by retailers, banks, restaurants in place of a flyer asking customers to send a text to a certain number. An SMS QR code can have the sender and the message to be sent predefined creating fewer friction points and higher conversion rates.
Facebook may be abandoning its Scan Codes to open Messenger but you can still use QR codes with a m.me link to drive users to your inbox. This is useful for shoppers or users that want to get in touch with a company quickly or have a question that a chatbot can answer.
You can pair your WhatsApp on mobile to WhatsApp Web for desktop with a QR code. This allows for greater flexibility if you use WhatsApp for business and have other applications to switch back and forth from.
A recent update on WhatsApp will allow users to add contacts by scanning a WhatsApp QR code. Businesses and entrepreneurs can use this as a lead generation strategy.
A meCard QR Code is similar to the vCard QR Code and was coined by Japanese company, NTT Docomo. It is far less popular than vCard but is used by some exclusively. There is not a lot of difference in the information contained in the vCard and meCard.
A Wi-Fi QR code allows you to connect to Wi-Fi without having to enter the network name or the password. This is incredibly useful when using public Wi-Fis as getting the password becomes somewhat of a hassle. All a user has to do to connect is scan the Wi-Fi QR Code.On Android 10, users can share their private Wi-Fi networks with a QR Code
Most of these QR Codes can be created for a one-off or one-time campaign. However, to ensure QR codes can be edited after printing or to run a recurring campaign that changes every other day or needs to be fine-tuned, dynamic QR codes are the perfect solution.Static vs. Dynamic: Which one is right for you?