For years, consumer brands have tried hard to crack the ever-evolving landscape to suit dynamic consumer preferences and establish successful D2C connections. However, with its unique and unprecedented challenges, the pandemic has only made it all the more tedious for CPG brands.
In a bid to combat the pandemic threats, brands are increasingly adopting connected technology in the form of QR codes and NFC in their product packaging to personalize consumer experience, drive digital engagement, and increase customer retention.
Join us for an in-depth discussion to learn what connected technology is, how leading CPG brands use it to up their packaging game, and how Beaconstac can help implement your connected packaging strategy.
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