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Location-based mobile advertising lessons for Retailers
AGENDA
Potential in Location-based Mobile advertising
High potential areas in mobile marketing
How soon do mobile shoppers convert?
Location-based services - Results from an experiment conducted in 5 different cities in Germany - Effect of geographical distance on users’ coupon choices
Effect of store-level promotions on consumers’ store and coupon choice behavior, using the iBeacon technology - Case study
Wi-Fi localization based mobile advertising in a mall in Beijing - Case study