Location-based mobile advertising lessons for Retailers
- Potential in Location-based Mobile advertising
- High potential areas in mobile marketing
- How soon do mobile shoppers convert?
- Location-based services - Results from an experiment conducted in 5 different cities in Germany - Effect of geographical distance on users’ coupon choices
- Effect of store-level promotions on consumers’ store and coupon choice behavior, using the iBeacon technology - Case study
- Wi-Fi localization based mobile advertising in a mall in Beijing - Case study
- Interactive Q&A session