A static QR Code is a QR Code that, once generated, cannot be overwritten. It can store information that is uneditable. Static QR Codes find a lot of use in instances where either the information need not be updated or for a one-off campaign. You can create different types of static QR Codes -
By placing QR Codes on flyers, brochures, billboards, you can lead your customers to an intended website. It eases the process of searching for your website.
By scanning an email QR Code, customers can automatically get your email id placed on their smartphones without them having to type it. You can set a recipient email address and body of the email.
An SMS QR Code contains your phone number and the pre-written text message. When customers scan the QR Code, they redirect to a text message with your phone number and a message ready to be sent. SMS QR Codes help businesses in SMS marketing and customer services.
You can display a simple text, a coupon code, or a serial number using a text QR Code.
You can create a vCard using a QR Code generator platform. Fill in the necessary contact information and link it to a QR Code. When customers scan your QR Code, they get access to your contact information.
By placing a Wifi QR Code, you can ease the process of customers typing the credentials. By scanning the QR Code, the Wifi credentials automatically save on the customer’s device.
You can place static QR Codes on your vCards and email signatures for others to easily access your personal information.
They are ideal for providing detailed information at one-time events and campaigns. The stored data cannot be changed, and you have to recreate a new QR Code to change the information.
The destination/data is stored directly in the QR Code graphic. You can store minimal data like a product description, serial numbers, etc. You can also use static QR Codes as offline links.
To create a static QR Code -
A dynamic QR Code is a QR Code that is editable in real-time with Beaconstac’s intuitive QR Code solution. You can also update small details, change the entire URL, and avoid pesky 404 errors. Dynamic QR Codes mean that you no longer need to reprint the QR Code. Beaconstac’s solution allows you to track information, such as the number of scans, locations, and operating systems used.
Beaconstac’s solution also allows you to convert potential leads who have scanned the QR Code but have not taken any action yet with online retargeting on Google and Facebook.
Every company’s priority is to track their marketing campaigns and measure statistics. With each dynamic QR Code scanned, you can track the number of scans, location, date, device, and time of the scan. This detailed information will help you to measure the success of your campaigns so that you can make any necessary adjustments during an ongoing campaign.
If you are running campaigns with varying content, dynamic QR Code gives you great flexibility. Using Beaconstac, you can edit your campaigns in real-time based on the analytics. You don’t have to reproduce all the promotional material, in turn saving the cost of reprints. You can change the URL and run different campaigns with the same QR Code.
Collaborate traditional marketing tools like flyers, print ads, billboards, and television commercials with dynamic QR Codes to enhance the customer experience. With dynamic QR Codes placed, you can track your customer preferences on your advertising campaign anytime.
To create a dynamic QR Code -
Static QR Codes are rigid, which means once created, the destination URL cannot be changed. On the other hand, dynamic QR Codes are flexible. Their destination URL can be altered without changing the QR Code.
|Static QR Codes||Dynamic QR Codes|
|Cannot be edited once created||Can be edited even after printing|
|Cannot be used for online retargeting||Retargets users online|
|Takes longer to scan||Scans easily and quickly|
|Cannot deliver different campaigns||Delivers different campaigns based on a set schedule|
Static QR Codes have denser data patterns, which is why they require a longer time to scan. Additionally, static QR Codes have longer URLs as compared to dynamic QR Codes.
If you’re looking to update your QR Code campaigns and track their performance regularly, you’ll need a dynamic QR Code.
Here’s how dynamic QR Codes outweigh static ones for business use-cases -
Dynamic QR Codes improve the efficacy of print marketing material allowing you to see the number of scans along with the location, date, time of the scan. You can even integrate your Google Analytics account on the dashboard with a single click.
Beaconstac’s QR Code solution takes it a step further by also allowing you to retarget users online on Google and Facebook. You can use these actionable QR Codes for all kinds of marketing campaigns.
The beautiful, customizable landing pages offered by Beaconstac also make it easy for you to edit your campaigns based on analytics in real-time.
Why waste time in creating or editing QR Code campaigns? Beaconstac’s dashboard allows you to schedule campaigns based on time or the day of the week. Your QR Code campaigns work even when you don’t.
Since dynamic QR Codes only contain a placeholder URL and not the actual URL, even if the QR Code contains a ton of data, it still looks simple to the eye and does not look too busy. Since the QR Code contains less data, it also scans much faster making for an extremely smooth end-user experience.
If you only have a one-off campaign that you want to run or just want to get started with QR Codes, Static QR Codes can be the starting point for you.
However, most free QR code generators force you to either display ads, redirect to their website after the free trial, offer a limited number of scans, or limit the number of free static QR codes that can be generated.
You can avoid all these situations with Beaconstac’s free QR Code generator. The basic QR Codes are available for free, are completely customizable with your own brand colors and logo, and are free forever.
Static QR Code payments include the merchant’s name and bank details and cannot be edited. Upon scanning, the customer needs to enter the amount before proceeding with the transaction. Payments using static QR Codes are ideal for one-time offers or seasonal promotions, whether at restaurants, brick-and-mortar stores, or shopping malls.
Dynamic QR Code payments, on the other hand, change with every transaction. In this case, customers don’t need to manually enter the amount to be paid since it’s included along with the merchant’s name and bank details. Upon scanning, the customer can directly make the payment.
Static QR Codes cannot be changed. Once printed and if the link is broken, there is nothing you can do except reprint a new one. Dynamic QR Codes, on the other hand, are editable and can be edited in real time. Since the dynamic QR code contains a placeholder URL, the same QR Code can be reused over and over again saving time, effort and money.
Head over to Beaconstac’s QR Code generator and start creating your QR Code for free. You can download it in your preferred format and customize it if you want.
Yes, you can. If you’re using a dynamic QR Code, you can change its destination after printing. This proves why dynamic QR Codes are suitable for print marketing materials and campaigns.
Static QR Codes are free, whereas dynamic QR Codes cost as low as $5.
If your QR Code has dense data patterns and a long URL, it is a static QR Code. A QR Code with simpler data patterns and a shorter URL is dynamic.
No. You cannot alter static QR Codes once created.
Static QR Codes don’t expire. But they cannot be tracked or modified and are not recommended.
Step 1: Log in to beaconstac QR Code management software.
Step 2: Choose the dynamic QR Code link to be changed.
Step3: Copy the new link and paste it on the URL section.
Step 4: Save the changes.
Yes, they are. Dynamic QR Codes let you change their destination at any time without having to reprint them. You can also track the number of scans, locations, and devices used to measure your dynamic QR Code’s performance.
A barcode is one-dimensional and stores information horizontally. On the other hand, QR Codes are two-dimensional and can store information vertically and horizontally, which means they can hold more information than barcodes.
QR Codes, in comparison to barcodes, can link to all kinds of information, have higher error correction levels, and can support multimedia content.