A static QR code is a QR code that once generated cannot be overwritten. It can store information which is uneditable. Static QR codes find a lot of use in instances where either the information does not need to be updated or it is for a one-off campaign. You can create different types of static QR codes -
Dynamic QR codes are QR codes which are editable in real time with Beaconstac’s intuitive QR code solution. Not only can you update small details, but you can also change the entire URL and avoid pesky 404 errors. Dynamic QR codes mean that you no longer need to reprint the QR code. Beaconstac’s solution also allows you to convert potential leads who have scanned the QR code but have not taken any action yet with online retargeting on Google and Facebook.
Both static and dynamic QR codes have merit, but dynamic QR codes are definitely the better one out of the two. So, what it really comes down to is what do you intend to use the QR codes for?
For personal and individual, free static QR codes are perfectly fine. For SMBs, retailers and large enterprises, dynamic QR codes offer far more flexibility and have more longevity compared to static QR codes.
Dynamic QR codes also improve the efficacy of print marketing material allowing you to see the number of scans along with the location, date, time of the scan. You can even integrate your Google Analytics account on the dashboard with a single click.
usersAs mentioned earlier, Beaconstac’s QR code solution takes it a step further by also allowing you to retarget users online on Google and Facebook. This effectively creates actionable QR codes that can be used for all kinds of marketing campaigns.
The beautiful, customizable landing pages offered by Beaconstac also make it easy for you to edit your campaigns based on analytics in real time.
Why waste time in creating or editing QR code campaigns? Beaconstac’s dashboard allows you to schedule campaigns based on time or the day of the week. Your QR code campaigns work even when you don’t.
Since dynamic QR codes only contain a placeholder URL and not the actual URL, even if the QR code contains a ton of data, it still looks simple to the eye and does not look too busy. Since the QR code contains less data, it also scans that much faster making for an extremely smooth end-user experience.
If you only have a one-off campaign that you want to run or just want to get started with QR codes, Static QR codes can be the starting point for you.
However, most free QR code generators force you to either display ads, redirect to their website after the free trial, offer a limited number of scans or limit the number of static QR codes that can be generated.
You can avoid all these situations with Beaconstac’s free QR code generator. The basic QR codes are available for free, are completely customizable with your own brand colors and logo and are free forever.
Static QR codes cannot be changed. Once printed and if the link is broken, there is nothing you can do except reprint a new one. Dynamic QR codes, on the other hand, are editable and can be edited in real time. Since the dynamic QR code contains a placeholder URL, the same QR code can be reused over and over again saving time, effort and money.
Head over to Beaconstac’s QR code generator and start creating your QR code for free. You can download it in your preferred format and customize it if you want.